DIGITAL NATIVES
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Kids Think Technology is Fundamentally Human
Growing up with the Internet gives today’s children a very unique view on the way the world works — one that is vastly different from that of older generations. These kids, the ‘digital natives,” are raised with modern technology deeply embedded into their lives, and form a natural understanding of its benefits. This deeply rooted acceptance gives kids a unique perspective on how technology can be further used to make our lives easier, and helps researchers predict future needs for innovation.
The Top 51 Stats for Generation Y Marketers
We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Brand awareness 66% would look up a store after learning their friend had checked in.Que pensez- vous de cette campagne présidentielle ? Est-elle à la hauteur du changement d'ère et même de civilisation dont votre "Petite Poucette", cette petite fille du XXI e siècle et de la technologie que vous décrivez dans votre dernier ouvrage, est l'incarnation ? Je me garderai bien de me prononcer frontalement sur l'élection présidentielle. Je voterai, c'est sûr. Mais je considère que cette campagne est celle de l'inertie, de l'endormissement, et d'une certaine manière celle des résidus du vieux monde. De même qu'un train au démarrage présente une force d'inertie, une résistance physique , la classe politique n'a pas encore pris acte des mutations de notre temps.
Michel Serres : "Cette campagne présidentielle est une campagne de vieux pépés !"
La vie secrète des adolescents dans les réseaux sociaux
Yann Leroux revient sur un texte de danah boyd et Alice Marwick, où elles y expliquent que les jeunes sont soucieux de leur vie privée, contrairement à ce que les adultes pensent. Les adolescents se soucient peu de leur vie privée. Ils auraient la fâcheuse tendance à partager n’importe quel contenu avec n’importe qui. Ils ne prendraient pas suffisamment en compte que ce qui est écrit aujourd’hui peut être retrouvé demain, et ils auraient même la légèreté d’ignorer que 10 ans plus tard, des contenus en ligne pourraient leur coûter un emploi.GENERATION Y
MILLENNIALS
By KATHERINE ROSMAN Celina McPhail's mom wouldn't let her have a Facebook account. The 12-year-old is on Instagram instead. Her mother, Maria McPhail, agreed to let her download the app onto her iPod Touch, because she thought she was fostering an interest in photography. But Ms.
Tweens' Secret Lives Online
Study: 18- to 30-Year-Olds Say Internet as Important as Food, Water and Air
Just how important is the internet in your life? If you consider it a fundamental human resource on a level with water, shelter and food, congratulations: You’re not alone. A new Cisco survey has revealed that, across the world, the importance of the internet has grown to genuinely stunning proportions .
25% of Toddlers Have Used a Smartphone | Ad Age Stat
We've come to accept that millennials adopt technology at a faster rate than other generations. And we've come to accept that millennial moms are uber-digital -- not only the mommy-bloggers gathering in San Diego this week for the annual BlogHer conference. What we don't often talk about is how that's going to shape the generation coming up after the millennials -- the iGen. Technology isn't going to skip this generation, it's being handed down right from mother to child. The chart above is data provided exclusively to AdAgeStat from an annual survey from Parenting Group, the publisher of Parenting, Babytalk and Parenting.com, and the BlogHer network. The generational breakdown is striking.
