Lessons from Ancient Social Media: Tom Standage at TEDxOxbridge. FedEx Mocks Social Media Strategists in New Ad. Anyone—especially young, disheveled hipsters—is qualified to run a business's social media operation, right?
That's the message FedEx sends in a new commercial released on YouTube. "Rather than chase after virtual fans, FedEx can help you reach real-life customers," its description says. The ad opens with a manager speaking to a group of employees about how its business needs more likes and tweets to grow. He introduces the employees to the company's new group of "senior social media strategists," and cuts to the manager's young son and group of friends.
Review of Dashboard Tools That Measure Social Media Engagement. Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s happening?
Instead of being flooded by social media data, you need to surf the wave. That’s where engagement dashboards come in. Here are three tools worth considering: Commun.it If you’re mainly active on Twitter, then try Commun.it. The Dashboard Once they have, every time you login you will see a three column dashboard. The left column is your navigation, while the center column contains your feed. In the below example I have selected “Influencers” from the navigation in Column 1 and I am viewing the details of an () IBM’s Trip to Become A Socially Integrated Enterprise. Why You Should Use Social Marketing In China. Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy event in China, and by publishing more research on the country.
In fact, today my researcher Jenny Wise and I published two new reports on marketing in China: The Key To Interactive Marketing In China and Social Media Marketing In China. Below are Jenny’s thoughts on social media in China: If you’re marketing in China, social media offers an enormous opportunity: Chinese online adults are the most socially active among any of the countries we survey worldwide, and a whopping 97% of metropolitan Chinese online adults use social tools. And this isn’t only driven by the younger generations — we find that on average Chinese Internet users ages 55 to 64 are more active in most social behaviors than US Internet users ages 25 to 34.
Learn the Chinese social landscape. Use a solid strategic approach. Social Business: Where It's Been & Where It's Going. "Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. The best of "social business" is yet to come in my opinion and we have a lot of work to do in between.
Digital: The Interactive RevolutionWhen I entered the workplace—the world was already in the process of going digital. Digital Media: Information Goes OnlineThe second wave of the digital revolution began to gain steam as the internet became move pervasive. Social Business – *The* Ecosystem. As I am about to finish off my last round of business trips that I started by mid-May, and which I am completing beginning of next week till after the summer, having taken me to some wonderful cities like Rotterdam, Seville, Barcelona, London, Milan, Boston, Madrid and Seville again, I just couldn’t help reflecting on a relatively recent blog post put together by the always inspiring David Armano that I can surely summarise it as perhaps one of the best reads you will do this year around the topic of Social Business.
Yes, that powerful. Why? Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. Main key thought? A new reality: despite the good number of years that have just gone past, we are just getting started. VIDEO: Today’s Dáil discussion on the controversial ‘Irish SOPA’
Threats and Challenges. Measuring and Metrics. Case Studies. Videos. Temp. - StumbleUpon. The 4 Bs of B2B Social Media. It's all about business for any company engaging in social media.
Sometimes we forget that these platforms are a means to an end. That end is revenue. All the effort to win fans, followers, interactions, comments and click-thrus is part of a comprehensive effort to increase visibility, generate leads and sell products. So, why is social media so important for companies selling products and services to other companies? It's all about the 4 Bs. #1 - Business Intelligence: Social media allows companies to share content and capture data. . #2 - Business Development: Revenue is the life blood of all companies. . #3 - Business Relationships: Once a relationship is developed, it takes effort to maintain it. Use Social Media to Partner with Customers and Improve Service - Frances Frei and Anne Morriss.
Online censorship: Monitoring the monitors. Why Are B2B Social Media Firms So Hot? For a handful of enterprise social media firms, 2012 has been a version of 1999.
The Great Cash-Out got under way in May when Oracle paid $300 million for Vitrue, a cloud-based firm that mans social media communications for McDonald's, American Express and Gillette, among others. Oracle followed that acquisition by gobbling up social media monitoring firm Collective Intellect for an undisclosed sum in early June. Meanwhile, Salesforce.com paid $745 million for Buddy Media, a Vitrue competitor that counts Ford Motor and Hewlett-Packard among its clients.
Soon after, reports circulated that Microsoft was interested in buying Yammer, a provider of a Facebook-type solution for businesses, for $1 billion or so. Why You Should Use Social Marketing In China.
An Ant’s Eye Point-of-View: The Intersection of Social Business and Customer Experience. Close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture. The Model has been cited by books, periodicals and university research for its innovation.
Sean led strategy and execution of channel mix (online, phone, retail), pricing/promotion, and marketing communications. Why Enterprise Social Media Firms Are Being Gobbled Up.