Learning Theory - What are the established learning theories? Business Model Canvas Optimized for Lean Startup | Lean Canvas. Validation Board - FREE tool for testing startup ideas, stop wasting time and money. Personas In Product Design. 12 Tips for Early Customer Development Interviews (Revision 3) Note: also see my 11 Customer Development Anti-Patterns post. Each time I give a talk introducing people to qualitative “customer development” conversations, I try to revisit my points. A few months ago, I gave this talk to an entrepreneurship class at Columbia Business School, and once again the list and messages evolved. Below you can find my latest thinking (here is version 1 and 2) 1.
One person at a time Focus groups are a group-think, distraction-filled mess. Avoid them and only talk to one person at a time. 2. Have your assumptions and thus learning goals prioritized ahead of time. 3. Decide up front if your focus is going to be on learning a user’s behavior and mindset, and/or getting direct feedback or usability insights on a product or mockup. Put “behavior and mindset” first in your discussion flow. If you want to get feedback on a product, whether on paper or digital, do this after digging into behavior and mindset. 4. 5. People are trained not to call your baby ugly. 6. 7. Sketching across the design process. A Periodic Table of Visualization Methods. Building an mvp that works for users.