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Customer Journey Mapping Software Tool Comparison. With the rise and rise of interest in Customer Journey Mapping there has been a commensurate rise in software applications to document, manage and print the resulting maps.

Customer Journey Mapping Software Tool Comparison

In this post I review a wide range of software based customer journey mapping tools that can be used to document the maps you create and make a suggestion on which to select for your needs. Note: If you notice any software that should be on this list but is not, please leave a comment to let me know and I’ll add it. I am not going to review the many marketing automation systems that provide a way to view the sales journey.

Arrêtez votre réunion et jouez aux Lego (pour booster votre créativité) - 17 juin 2015. "En général, je n'aime pas les réunions, mais si tous mes collègues se mettent à cette méthode, je veux bien en faire trois fois par semaine.

Arrêtez votre réunion et jouez aux Lego (pour booster votre créativité) - 17 juin 2015

" Voilà dans quel état d'esprit je suis sortie de l'atelier Lego® Serious Play® (LSP), mercredi 3 juin. Enthousiaste. Avec 13 autres personnes, j'ai suivi une démonstration de cette méthodologie innovante au salon Vitælia, à Paris. David Gauntlett. - Our Blades Are F***ing Great. UX Cards – une approche psychologique du design UX. Les UX Cards ont pour but de soutenir la conception et l’évaluation de l’expérience utilisateur dans les systèmes interactifs.

UX Cards – une approche psychologique du design UX

Cet outil est basé sur une approche psychologique de l’expérience. L’épanouissement des besoins psychologiques fondamentaux est considéré ici comme l’un des principaux moteur d’expériences positives avec les technologies. Cela signifie en fait que pour concevoir des produits « expérientiels », les concepteurs doivent considérer les systèmes interactifs comme des moyens d’épanouir des besoins psychologiques et non uniquement comme des moyens de réaliser des buts orientés tâche.

Le set est pour le moment composé de 10 cartes : Les cartes besoins décrivent les 7 principaux besoins humains (transposables au domaine technologique). Persona. Fiche personas archriss. Creating Personas Workshop Tool. Personas are fictitious characters created to embody specific key characteristics of target user groups.

Creating Personas Workshop Tool

Personas allows you to package user research data into sample users that can, in turn, be used to develop use cases for your learning space and to design services. Personas offer many benefits for those undertaking design projects, including: Making assumptions and knowledge about users explicit and thereby giving the team a common language with which to talk meaningfully about usersAllowing the project team to focus on and design for a small set of specific users who are different than the team membersBuilding empathy towards users in a way that reports of qualitative and quantitative data cannot accomplish (Adlin, T., & Pruitt, J. (2010). The essential persona lifecycle. San Francisco, CA: Morgan Kaufmann. p. 1) Perfecting your personas.

A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.

Perfecting your personas

By designing for the archetype—whose goals and behavior patterns are well understood—you can satisfy the broader group of people represented by that archetype. In most cases, personas are synthesized from a series of ethnographic interviews with real people, then captured in 1-2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to bring the persona to life. For each product, or sometimes for each set of tools within a product, there is a small set of personas, one of whom is the primary focus for the design. Reconciling market segments and personas. Market segmentation and personas are two different techniques that are often perceived as conflicting methods, but they are actually complementary tools that organizations can use to design and sell successful products.

Reconciling market segments and personas

The value of market segmentation The marketing profession has taken much of the guesswork out of determining what motivates people to buy. One of the most powerful tools for doing so is market segmentation, which groups people by their distinct needs to determine what types of consumers will be most receptive to a particular product or marketing message. These groups form a consumer model. To develop these models, marketers classify consumers according to a set of demographics and geographic variables such as age, race, education, and location. However, understanding why somebody wants to buy something is not the same thing as actually defining the product—what it is, how it will work, and how it will be used. Personas. The purpose of personas is to create reliable and realistic representations of your key audience segments for reference.


These representations should be based on qualitative and some quantitative user research and web analytics.

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UXPressia — Customer journey mapping. Sans titre. Actionable visibility into your customer experience journey. Why an iron fish can make you stronger - BBC News. When Canadian science graduate Christopher Charles visited Cambodia six years ago he discovered that anaemia was a huge public health problem.

Why an iron fish can make you stronger - BBC News

In the villages of Kandal province, instead of bright, bouncing children, Dr Charles found many were small and weak with slow mental development. Women were suffering from tiredness and headaches, and were unable to work. Pregnant women faced serious health complications before and after childbirth, such as haemorrhaging. Ever since, Dr Charles has been obsessed with iron. Anaemia is the most common nutritional problem in the world, mainly affecting women of child-bearing age, teenagers and young children. In developing countries, such as Cambodia, the condition is particularly widespread with almost 50% of women and children suffering from the condition, which is mainly caused by iron deficiency. The standard solution - iron supplements or tablets to increase iron intake - isn't working. Lump of iron Dr Charles had a novel idea.

#BizDev : Comment les startups redéfinissent-elles l’expérience client. Les startups innovantes qui hackent le luxe ont comme dénominateur commun l’économie de la confiance qui est au cœur de leurs business model.

#BizDev : Comment les startups redéfinissent-elles l’expérience client

En d’autres termes, une recherche perpétuelle pour gagner la confiance du consommateur. Cette confiance ne s’acquiert pas toute seule, c’est un travail sur le long terme dont l’expérience client en est la clé de voute. Article écrit par Florian Deveaux, responsable expérience client chez BonneGueule. Un terme à la mode qui n’en est pas un. Communication methods supporting design processes.

Design_de_service. Design service.