background preloader


Facebook Twitter

The Hacker's Guide to Investors - PG Essay Visualized. If there is any investor who successfully explained how investors think, it is Paul Graham.

The Hacker's Guide to Investors - PG Essay Visualized

In this essay from 2009. The startup world changed a lot since then, but this essay is still valid. Investors think differently. Armed with an intuition about people, they make ultra risky decisions even by a founder’s standards. If you understand how investors think, though, you can negotiate with them. Investors seem mysterious. How Bill Gates, Andy Grove, And Steve Jobs Found Success Without Business Training. Strategy without execution is as worthless as execution without strategy.

How Bill Gates, Andy Grove, And Steve Jobs Found Success Without Business Training

Getting both right is a challenging task, but one that Bill Gates, Andy Grove, and Steve Jobs all accomplished to an impressive degree. All three had weaknesses as leaders, and they all benefited greatly from the help and support of their executive teams and other employees. Nonetheless, we cannot deny the strength of their track records at Microsoft, Intel, and Apple.

How To Perfect Your Elevator Pitch. If you’re a job seeker, one of the things you should have at the top of your to-do list is creating a successful and unique elevator pitch.

How To Perfect Your Elevator Pitch

Related: How Impressive Is Your Elevator Pitch? According to career coach and owner of Hook the Talent, Rosemary Hook, an elevator pitch is a 10-20 second self-introduction of who you are professionally. The intent of an elevator pitch is to learn as much about the listener as you can. Not only that, but it also helps you determine how you can help one another. Is Kickstarter Right for Your Business? Many entrepreneurs are convinced that the “promised land” of pre-sales and product validation lies just beyond their next Kickstarter login screen.

Is Kickstarter Right for Your Business?

I hear it all the time: “We’ve got an idea for a new business, a provisional patent or app; and we're getting ready to launch on Kickstarter. We need your help to make it a success.” But as I advised a Yale School of Management audience last September: Don’t get too excited about Kickstarter, my fellow entrepreneurs. How to Figure Out Your Margins. A: For decades, maybe even centuries, business owners were taught to shoot for a profit margin of 10 percent.

How to Figure Out Your Margins

I don’t know where that number came from, but I can tell you it’s meaningless. As evidence, consider that Amazon barely makes any profit, while Apple’s margins are in the 40 percent range. Both companies, as you know, are considered highly successful. Profit margin is the ratio of profit to sales. The profit part of the equation can be measured two ways: gross, a useful metric for determining efficient use of labor and/or materials in production; and net, often used to compare the health of companies within one industry. Gross profit is the difference between revenue and your direct costs of producing and delivering products and services (often referred to on an income statement as “cost of goods sold”). I once worked with a distributor of food items that was stuck at a certain level of gross profit. The importance of building a prototype for your tech product - Blog.

Get something built today!

The importance of building a prototype for your tech product - Blog

Even the greatest innovations started with a crude representation of what they would soon be. Find big opportunity in a small market niche - Blog. You’re never going to appeal to everyone, so don’t try.

Find big opportunity in a small market niche - Blog

Most startups launch with the idea of all-out market domination with tons of customers and a seemingly endless supply of revenue. That goal sounds great, but you’ve got to learn to crawl before you can walk and in entrepreneurial terms that means starting small on purpose. It takes a lot of money and a lot of time to be attractive to a board market, so set your sights on what’s immediately possible by focusing on a smaller market niche. Scaling back your product offering, target customers, and market reach takes discipline, but can pay off in a variety of ways. #Emploi : Avec l'avènement du numérique, tous les métiers (ou presque) ont été chamboulés. Comment structurer votre équipe marketing web. Que vous soyez à l'étape de mettre en place un nouveau département marketing, ou simplement que vous ayez besoin de planifier vos prochaines embauches, vous devez d’abord être en mesure de structurer votre équipe marketing.

Comment structurer votre équipe marketing web

Au cœur d'un marketing axé de plus en plus vers le Inbound Marketing, les entreprises doivent savoir comment développer des spécialistes du marketing web, qui pourront vous aider à mettre en place vos tactiques, que ce soit par le recrutement de nouveaux employés ou la formation des employés actuellement en poste. Peu importe sa taille, votre équipe doit pouvoir répondre aux objectifs d’affaires de l’organisation et donc, être capable d’attirer des visiteurs sur votre site, les transformer en leads et les convertir comme clients. 100 outils web gratuits pour tout faire sur Internet.

Dans un passé qui n’est pas si lointain, nous utilisions de nombreux logiciels de bureau.

100 outils web gratuits pour tout faire sur Internet

Pour saisir du texte, retoucher des photos, mettre en page des présentations, réaliser des calculs complexes, envoyer des emails ou sauvegarder ses photos… Depuis, les technologies web se sont beaucoup développées, permettant à de nombreux outils en ligne de voir le jour. Putting Together an App Press Kit - Dan Counsell. Having a great press kit is an essential part of every successful launch, it not only helps show off your app to its full potential, but also gives Journalists a single place to find everything they need.

Putting Together an App Press Kit - Dan Counsell

Most apps don’t have press kits and if they do they tend to be poorly put together. Press kits exist to make everyone's lives easier. If a Journalist wants to know more about your app they can look in the press kit first rather than having to reach out and wait for a reply from you. Editors and Journalists are inundated with apps every week and are usually on a tight deadline, so it’s in your interest to make it as easy as possible for them to get up to speed with your app. A great press kit contains a review guide, screenshots, photos, icons, and video.

Incubateurs en PACA - La valorisation de la start-up. Entrevues avec Loic Duffault, KPMG et Maitres Jean-Paul Gasnier et Alexandra Behar, avocats Vaste sujet auquel nombre d’entrepreneurs se retrouvent confrontés au cours de la vie des entreprises. So you have a great brand and you’re thinking “where are the people?”

So you have a great brand and you’re thinking “where are the people?” Whether you’re a start-up or well established company, it’s essential that you keep the public — and in particular your target audience — interested and engaged. More publicity will almost always lead to more sales. Here are 5 ways you can generate interest. It does wonders for SEO, helping potential customers locate your brand.Regularly updated, a blog also generates interest and promotes repeat visitors with the promise of fresh content.It establishes your company as an authority on the subjects and issues related to your brand.

There are 3 main types of email campaigns: Auto Responders, RSS, and Regular. How My App Ended Up In An Apple Ad, And What Happened Next. Apple ads are some of the most iconic pieces of television ever made. The "Mac Vs. PC" ads, the Steve Jobs-mandated "Think Different" campaign, and the “There’s an app for that” iPhone commercials are now part of computer marketing lore. The recent "Misunderstood" campaign won the company an Emmy, and the "1984" Super Bowl spot may be the most famous television ad ever. More recently, Apple has taken a more literal approach to marketing, using its ads to showcase iOS apps as they work in the real world.

Why Your Startup Business Needs a Graphic Designer. A key tool to getting the word out about your new business is through marketing and advertising. If you are starting your business from the ground up, you need to get your name out there in order to grow. The problem is, there are so many ads plastered on every wall and billboard that people have learned to look right past them. In order to make people look at and read your ad, it has to stand out from the rest. One of the best ways of doing that is by hiring a graphic designer. So You’ve Got a Startup Idea. But is it in a Growth Industry?

Starting on the right foot Many entrepreneurs make the mistake of not analysing the environment they will be facing before they start their own business. While an idea for a startup may sound great on paper, you have to make sure that you study the current trends and environment to see whether or not there are enough potential customers to make it a viable option. Do your homework and find out if there is a real need for your product. Original ideas from reputable companies like Barclaycard are providing solutions to common problems people face on daily basis. Put people first and focus on providing an epic solution.

So You’ve Got a Startup Idea. But is it in a Growth Industry? How to Value Your Startup. It's commonly said that business valuation is more art than science. If this is true, then the practice of valuing a startup business is squarely in the domain of the artist. 5-budgeting-tips-that-you-should-never-miss. Who doesn’t want to feel more comfortable, less stressed out and be able to afford occasional luxuries, like travel, gadgets or some nice clothes? Your finances can impact all areas of life, and can even put an unnecessary strain on your love life, so it is a good idea to learn a few useful things about effective budgeting. Living within one’s means isn’t all that difficult, nor does it require huge sacrifices – you just need to be realistic, ambitious and motivated to make some positive changes. 10-tips-help-you-more-efficient-working-from-home.

Are you an expert at working remotely? You will be if you apply these 10 simple tips to your daily routine. Being efficient working from home can be a challenge. There are tons of distractions, less accountability, and less communication than when you’re working in the office. But that doesn’t mean it’s impossible. Chris Brogan- Owning Your Game. What is Content Marketing? The Most Valuable Exercise I’ve Done as CEO. 20 Online and App Resources to Help You Boost and Improve Productivity. You probably have a smartphone in your hand, or really close by, and somewhere near, your email client is open. You are constantly on the lookout for the newest email, tweet, like, invite or any other kind of notification that can give you the latest info on your current project.

9 Guaranteed Ways To Become A Public Speaking Master. Although the thought of public speaking can send many of us into a fearful frenzy, many jobs require us to swallow our fear and do the best we can with it. What should a Product manager at a startup focus on in the first 30, 60 and 90 days? Your Best Source for Knowledge. 1 Thing A Personal Brand Needs To Convey. 5 Ways To Break The Ice At Networking Events. 30 Valuable Lessons from a Year of Building Community — Community Building and Strategy. 12 Ways to Surprise and Delight Your Guests.

Why work at startups — EasySize Guests’ wall. 5 Things That No One Tells You About Entrepreneur Life. Stratégie de contenu Web : « De l’Engagement » How to Choose a Great Name for Your New Business. How to Choose a Great Name for Your New Business. Interview. Curated: Grow your audience by collecting and sharing engaging content. Freelancers: Four Tips for Avoiding Terrible Business Advice — Handling the Curve. Free Social Media Marketing Resources Kit. Startup Priorities - Geoff's Blog. How We Communicate as a Remote Happiness Team. Being Trusted. Remotely. — Nomad List — Stories. Things to Buy, Download, or Do When Working Remotely. Everyone is Smarter Than You. The Most Important 60 Seconds of Your Startup Life. Carolyn Kopprasch. 10 Mindsets That Will Radically Improve Your Business. 7 Customer Service Lessons from Amazon CEO Jeff Bezos. The Most Important Reason to Practice Lead Generation. Best Advice: How a Cold Email Can Land You Funding.

Bootstrapping : comment quitter son job et survivre 12 mois pour lancer sa startup ? How to Design a Business: 4 Lessons from Startups — IDEO Stories. How Disney Creates Magical Experiences (and a 70% Return Rate) 3 Key Questions You Must Answer When Hiring Salespeople. Should Your Business Use One Font Only? 50 Inspirational Entrepreneurial Quotes. The truth about Series A in France. How to Design a Business: 4 Lessons from Startups — IDEO Stories. Pinterest's Monetization Plan: Charge Advertisers Up to $2 Million. Our Best Twitter Tips: 33 Ways to Get the Most From Twitter. Welcome to Forbes. Set up Your Google AdWords Campaign in 9 Steps. How to Find Investors Through LinkedIn. 12 Free Tools To Make Picture Perfect Creative Content.

Set up Your Google AdWords Campaign in 9 Steps. 10 Blessings That Come Hidden in Rejection, Losing and Failure. Confessions Of A New Entrepreneur — Startup Founders & Entrepreneurs. ATELIER EN LIGNE : Comprendre et optimiser l’expérience client mobile. Warren Buffett's "2 List" Strategy: How to Maximize Your Focus and Master Your Priorities. Monetize Before You Launch: One Entrepreneur's Lessons Learned. Five startup income reports you need to be reading.

9 Leadership Traits of Successful Entrepreneurs. This Unusual Startup Strategy Led to a $200 Million Acquisition by Microsoft in 18 Months. Understanding Minimum Viable Product : MLP vs MVP vs MSP. How To Successfully Brand Yourself as a Business! Top 10 Tech Books of 2014, Part I — Backchannel. Mompreneurs Meet - The other side of the Supermoms!

5 Essential Reads for Startup Entrepreneurs. 21 Resources to Make You a Better Entrepreneur. How I tricked TechCrunch into writing about my startup. «Une bonne start-up c'est...» par Jérémie Berrebi. How I tricked TechCrunch into writing about my startup. 10 Simple Steps to Build a $5 Million Business. Social Symphony app – request your invite for beta. Guy Kawasaki and Reid Hoffman's Secrets for Startup Success. How I tricked TechCrunch into writing about my startup.

How to start a startup without ruining your life. Site - pour une vie plus 'productive'. Exercices utiles. Entreprenariat. TheFamily Fellowship. Business Model Generation - Canvas. TheFamily. Création d’entreprise: 8 erreurs de débutant à éviter.

Startups et premiers partenariats : bien choisir ses copains dans la cour de récré. Rapport d’évaluation des dispositifs publics d’aide à la création d’entreprise. À l’aide, je crée mon entreprise ! [livre blanc] Le Blog des Entrepreneurs. Olivier Mathiot - PriceMinister & Elena Hagege - Shoette France : comment convaincre un investisseur de financer sa start-up ? - Start-up & Croissance.