AardvarkFinalWWW2010.pdf - Powered by Google Docs. 7 Reasons for Social Media Marketing Campaign Failures, and How. Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix.
You’ve seen and heard the success stories, but you’ve been floundering with no traction for the last 6 months. You’ve figured out what social media is. Before you reappropriate that budget, take a look at what you’re doing wrong – or better yet, know the common problems and how to fix them from the start. 1. You’ve seen the stats on facebook and myspace. How does a campaign that is on television only get a couple thousand friends on facebook? Solution: You choose your social media channels by finding where the customers who want to talk about your company are talking. Example: If you have a site about young tech males – digg is definitely your place. 2. If you’re using the wrong people you’re toast. 3. 4. 5. 6. 7. Listorious: Discover the Best Twitter Lists. InSocialMedia.com. Brand Elevation Through Social Media and Social Business | Altit. Want to Succeed In Social Media? Recently, I've seen a lot of studies about the lack of success of small businesses in social media.
In one eMarketer article alone they reference not one but two of them: Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank. More than three-quarters of US small-business executives surveyed did not find social networks helpful for generating leads or expanding their business. According to an online survey by Internet2Go and MerchantCircle, 45% of small-business owners use Facebook to promote their business, and 46% have a Twitter account. In total, 53% had created a social network profile. The article goes on to speculate that the lack of time or manpower may be the biggest impediment to success, but I think it runs much deeper than that.
The reality of course is very different. The fact is - and try not to be too shocked here - the individuals and businesses that have the most success in social media have a strategy. Agree? Techipedia | Tamar Weinberg - Social Media Marketing Consultant. The Downside Of Social Media And The 5 Ways To Avoid It | Donna' 10 of the Best Social Media Tools for Entrepreneurs - networking. Real Time Search - Social Mention. Socialmedian. Viral Marketing : ViperChill. Social Media News and Web Tips – Mashable – The Social Media Gui. Blog For Profit | Using a Blog and Social Media To Promote Your.