Passive Income: The Smart Passive Income Blog A Beginner's Guide to Google Search Console If the name "Google Webmaster Tools" rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users. If you aren't familiar with GWT or Google Search Console, let's head back to square one. Ready to start taking advantage of all that Google Search Console has to offer? Adding and verifying a site in Google Search Console If you're new to Google Search Console, you'll need to add and verify your site(s) before you can do anything else. Adding a site to Search Console is a very simple process. Enter the URL of the site you're trying to add in the box and click "Add Property." Next, you will be asked to verify your site. Adding an HTML tag
Steps to Easy Relationship Building Prospecting, Sales, Marketing – oh my! It can all feel quite overwhelming and frustrating at times, can't it? Recently, I spoke with an acquaintance who has been in the job market for over a year. I noticed a pattern in John's marketing of himself that I've seen in many business owners as well. John is a great connector and has no problem selling his skills to prospective employers. The problem is that he works for weeks, sometimes months, on just one opportunity, putting all of his proverbial eggs in one basket. Whether you are selling yourself for an employment opportunity or selling a product or service, make sure you cast a wide net. Let's talk about a few simple ways to find people and develop relationships with them. Call in to my podcast today, Monday, April 4th between 2-3pm ET, for an "Ask the Coach" opportunity if you'd like to discuss your marketing and prospecting challenges! - Review past successes. - When was the last time you asked clients for referrals?
Shoemoney – Skills To Pay The Bills — Skills to Pay the Bills Autocomplete - Custom Search Help When you enable autocomplete on your search engine, users will be able to see lists of useful queries as they start typing in your search box. For example, if your CSE contains sites about classical composers and a user types ta into the search box, she might see autocompletions like tallis and taverner". Where do autocompletions come from? Google automatically generates autocompletions by analyzing a variety of characteristics of your custom search engine, including the content of the pages it contains. On the Custom Search home page, click the search engine you want. Once you enable autocompletions, your users will start to see them within a few hours. Because the autocompletions we generate depend in part on the specific content of the pages in your custom search engine, Google won't generate autocompletions for search engines that search the entire web.
Anne Hill: 5 Great New Social Media Strategies Most business owners understand the basic premise of social media marketing today, which is that linking your website to your company presence on other social networking hubs (such as LinkedIn, Facebook, and Twitter) is more effective than just getting a lot of SEO for your site. Consequently, I spend a lot of time advising small businesses on how to create and maintain their Facebook Pages, and how best to improve their LinkedIn presence. However, there are some golden opportunities for creative marketing that haven't been widely adopted yet, that would be even more effective for many professionals. 1. When you sign up for Yelp and claim your business, you can interact with all of those users -- and Yelp gives you free swag you can display in your window, or add to your website to cross-link your site to its Yelp listing. 2. Having a listing on Google Places will automatically bump up your business in a Google search, and filling it out is pretty straightforward. 3. 4. Camera shy? 5.
Millionaire Society 3 Super-Actionable Keyword Research Tips to Try Right Now Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video. Today, I just want to share three quick tips inspired by the webinar. If you’re looking to accomplish something beyond just dumping a seed term into a keyword tool, these clever tricks should jump-start your next keyword research session. #1: Spark Content Ideas with Google Suggest Wild Cards In the webinar, Will mentions picking this tip up from Tom Anthony at Distilled. Here’s what I mean: normally, when you start typing a search query, Google offers suggestions to complete the phrase: What these Google suggestions are based on is real content that lives on the web. But what if you want suggestions for terms that come at the beginning or middle of a keyword phrase? Here are a few more examples for inspiration: Pretty neat, eh?
Best Industries to Start and Grow a Business, 2011: Green Toys For six decades, the Spielwarenmesse International Toy Fair, the world's largest trade fair for toys and games, has demonstrated the innovation and imagination behind childhood fun. Its 62nd show, held in February 2011, showcased the newest, burgeoning sub-sector of the toy industry: sustainability. Spielwarenmesse's environmental focus highlights the emergent potential of the green toy industry. Green Toys Inc., a producer of toys made entirely out of recycled materials and entirely in the United States, has seen an 80 percent growth in sales each year since it began in a California garage in 2007. "Parents are starting to look at toys like they look at food," he says. Small, innovative companies currently dominate the relatively young industry, but as major toy companies begin exploring green products consolidation becomes more of a reality. "A green product company is really a material technology company as much as it is a brand," he says.
How Do I Find My Niche or Passion? I received this question via AskJoelComm.com Joel, I can't find my passion. I have been a workaholic my whole life in areas that I do not enjoy. I don't even know what I enjoy doing. Exploring your passion is one way to find a niche. I recommend grabbing a pen and piece of paper, and writing down twenty things which you think you have some knowledge about. Then, go to three people who know you fairly well and ask them to allow you to be narcicistic for a few minutes. Compare the lists and look for overlaps.
105 Experts Reveal Best Keyword Research Tool for SEO in 2017 #57. Kurt Frankenberg (shoestring101.com) Because I run several local businesses and help others to promote theirs, my first, second and third SEO tool is a little off the beaten track:It's actual human interaction, plus a yellow pad to jot down responses. Let's take for example the little screen repair company I founded as a 30 Day Challenge over on Shoestring101. At first I just wanted to make a business with my 14 year old to show him no one needs to give you a job...you can MAKE a job.So we started with physical signs and free listings in local directories.But once we got some actual paying customers we started asking them how THEY might go about finding us if they had used the internet.So far, "repair screen door" and "repair window screens" is the top response.These can be further refined by asking customers that already found us, HOW they found us.In the phone script that I use to close local leads, one of the questions is, "How did you find out about us?"
How to Make Your Small Business Seem Bigger (Using Tech) Ramon Ray, journalist and editor at Smallbiztechnology.com, sums it up perfectly: "Small businesses can do BIG things using low-cost technology and readily available expertise." It doesn't matter if you're running a business out of your home, the local Starbucks (free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things. With all of the technology tools out there, small businesses are now in a better position to compete. "With the rise of social media and ubiquity of online software the time is NOW for small businesses to reach a big business audience," Ray says. Simon notes that with today's technology, smaller businesses now have the capability of being just as powerful as larger companies. Embracing the fact that you have a small business doesn't mean it's bad to aspire to be bigger. How to Make Your Small Business Seem Bigger: Start With the Basics
Be a Better Blogger: The Ultimate Resource Toolbox Someone once told me, I would be a frustrated blogger, before I became a better blogger. With countless hours lost. Writing, but never heard. Publishing post after post and seeing minimal results. No shares, no comments, nothing. You have to wonder, “Does my content suck?” It might…it might not. Below, you’ll find a list of 30 resources, starting with headlines and ending with editing. You’ll find tools, articles, free .pdf reports, plugins and downloadable goodies. This resource is designed to assist in every step of the blog creation process and covers… Creating a killer headlineCrafting a compelling openingKeeping readers engaged throughout the copyWriting endings that encourage commentsEditing your copy to be “tight” In no way is this meant to be an afternoon’s worth of reading, but rather a resource for you to bookmark and revisit from time to time. Emotional Marketing Value Headline Analyzer Use the EMV Headline Analyzer here. BoostBlogTraffic.com Headline Generator Tool by Tim Gross
Finding Your Customer’s Pain Points Last week I wrote about the importance of knowing your audience, and tools for getting to know more about your target demographic. This week I’ll be diving into ways to get to know their biggest pain points. We’ll go through the tools available to seek out some potentially unsolved pains that they have, as well as pitfalls to avoid, like why asking them to identify their pain points is a dangerous idea. You Have to Be Sneaky: The Gym Example If you flat out ask someone what their biggest pain point is, their response is going to be influenced by a bias to tell you what you want to hear. As a society we value people being “busy” and not having the time, but we don’t really value lack of motivation, so the temptation would be to blame it on my busy schedule filled with other awesome stuff. If you had listened to my initial answer, you might go ahead and open a chain of small gyms that exist on the way to-and-from work for large groups of people. So How Do We Gather Unbiased Pain Points?