アイデアを実行に移さない１５の言い訳とその論破方法. 嫌な人との付き合い方. 欲求の分類. 交流分析の概要. A New Gauge Helps to See What’s Beyond Happiness. Positive Psychology Center. The Power of Persuasion. The ability to influence and persuade others is a critical skill if you’re in business. Dr Robert Cialdini, who wrote this article with Steve Martin for the December 2006 edition of the always excellent Training Journal, has spent over 35 years researching the science behind how people are persuaded; written books about them; and is regarded as one of the world’s top authorities on the subject. This article explains how the influence process works. It is reproduced here with the publisher of Training Journal’s kind permission. N.B. Although this article was written specifically to help training professionals, its content can be adapted for any business, and it should be read in that way. Robert Cialdini Ph.D & Steve Martin explain how L&D professionals can persuade key decision-makers of the importance of training The problem with viewing influence as a skill with which we are born is that it makes it difficult for those who have it to explain and pass down their skills to others.
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