Marketing
Get flash to fully experience Pearltrees
マーケティングリサーチでも変化は外縁から起こるか －『Will 2012 Be The End Of The (MR) World As We Know It?』より－
昨年は、マーケティングリサーチ（以下、MR）における今後のトレンドの展望や従来型MRに求められる変化について書かれたブログを引用して、下記のようなエントリーを幾つか書きました。海外のオピニオンではこういう内容が最近多いですね。 マーケティングリサーチ：12の新しい潮流 －『WHAT’S NEXT IN ONLINE AND SOCIAL MEDIA RESEARCH?』－ 『従来型サーベイは消えるのか －『No Surveys in 18 years!』より－』 『ゆく年/くる年のマーケティングリサーチは？TO GET an idea of where the world's pharmaceutical industry is heading, a leafy complex tucked off a hectic road in Mumbai provides a clue. In one part of the building, Abbott, an American firm, is developing generic drugs—a privilege it won when it bought the copycat business of Piramal, an Indian firm, for $3.7 billion in 2010. In the other part of the building Piramal is developing new drugs. The American firm wants to sell cheap generics in India; the Indian firm plans to sell original drugs in America. One might think that they were having an identity crisis, if each were not so excited by the switch. The world's drug industry is in flux.
The drugs industry: Battling borderless bugs
Michael I. Norton - Harvard Business School
Associate Professor of Business Administration, Marvin Bower Fellow