Public Data Explorer. Does Length Matter? It Does For Video: 2K12 Edition. Does Length Matter?
Initially, this question might evoke thoughts only appropriate for your spam inbox. Obviously, we aren't going to write a long post here on that meaning of that question -- but we do find ourselves uniquely poised to answer the very same question about business video, with tons of data from business videos of every type at our disposal. 101 Online Video Statistics for 2012.
Viewer Abandonment Rates for Video Infographics. The length of an animated infographic video is a common point of discussion when talking with clients and prospective clients about creating a custom video explanation.
Some ask for advice about how long the video should be, others already have a specific duration in mind (and often that duration is unrealistic given the amount of information they want to include in the video, but that’s a topic for future article). My advice is that shorter is usually better – best to keep the duration between 1 and 2 minutes. The reason I say this is largely due to a study reported by Visible Measures in 2010 that reported that you should expect to lose about 20% of your audience within the first 10 seconds of playback and that viewer retention steadily declines throughout the video. However, I’ve long suspected that there’s more to viewer abandonment rate than what is reported in that article.
Video Abandonment Data Visualization First up, here’s the spreadsheet of data: The YouTube Data. ComScore Releases '2013 U.S. Digital Future In Focus' Report. Canadians Watch Most Online Videos. Analytics for a Digital World - comScore, Inc. Infographic: Canadian Internet Usage Statistics. Update: see recent social media usage statistics for British Columbia, as well as detailed Facebook usage statistics for Alberta!
In September of 2012, I had the pleasure of attending the one-year anniversary of the Google Engage Canada Conference in Vancouver. For part of the conference, I sat on a panel with representatives from two other digital marketing agencies and we shared our experiences with using Google products from an agency level. It was a remarkable event to exchange ideas with industry experts and learn more about how Canadians are using the internet.
Google shared detailed Canadian Internet statistics in search engine usage, mobile and social media which we have turned into the infographic below. For a list of stats in text format, scroll down below the infographic. Mind Blowing Canadian Facebook Usage Statistics. EDIT: See more mind-blowing Alberta-specific Facebook usage statistics in our blog post, as well as BC-specific social media stats.
EDIT: See our updated infographic on Canadian Internet usage statistics, covering search, mobile, and social media. Last month, we met with Alfredo Tan who is the National Director of Facebook Canada, and he shared with us some amazing statistics about Facebook’s Canadian user base.Click to view the image in full size » This infographic can be shared under the Creative Commons Attribution-NoDerivs License First of all, it is important to qualify what Facebook considers a user.
An active Facebook user is a user that logs in on a computer (not a mobile device) and is only counted once every 30 days. There are 15 million monthly active users in Canada on Facebook every month. Canadians are connected (Facts about TV and digital media in Canada) Did you know ? Facts about digital media in Canada.
Canada - Social Media FAQs. SEP - Canadian Internet Usage Statistics & Trends. Social Media Marketing, Statistics & Monitoring Tools - Socialbakers. Higher Education Trends & Statistics, Issue 1. Canadian Social Statistics - Statistiques sociales du Canada. Updated April 13, 2014 Page révisée le 13 avril 2014 [ Go to Canadian Social Research Links Home Page ] And another one gone And another one gone, Another one bites the dust.
[Source : Queen] Statistics Canada's world-class data collection has been trimmed, again. February 24, 2014 By Gilles: As a result of the 2012 federal budget cuts, there are now 2,000+ fewer workers at StatCan [ ] --- out of a workforce of about 5,000. The latest victim of the budget cuts is the collection of tables in the CANSIM database. I went to the CANSIM home page [ ] looking for an announcement regarding what other CANSIM tables had bitten the dust and when. A few examples: One of StatCan's two stated objectives is "To provide statistical information and analysis about Canada’s economic and social structure to develop and evaluate public policies and programs and to improve public and private decision-making for the benefit of all Canadians. " [R.I.P.] [R.I.P.] Finding Canadian statistics. Finding Canadian Statistics Introduction Facts or figures are often used in studies or reports to make a point.
These values, which are often referred to as statistics, tend to be aggregate counts, totals, sums, or averages. In the print world, this type of numerical information is typically found in statistical abstracts, census monographs, and serial publications from Statistics Canada or other government agencies, such as the Bank of Canada. In the digital world this numeric information appears on CD-ROM and similar products with electronic table access, or in electronic journals.