Daniel Fernández
Here to listen to others
Winmail.
The 3 Worst Words In the English Language. There are words that are not toxic by definition but they are toxic by use.
I’ve used them too much. I hear them too much. The three worst words in the English language are: Busy We’re all too freaking busy, myself included. We hear and say things like: I’m so busy but it’s a good busy. We’ve associated busyness with success such that we feel guilty for resting, relaxing or reflecting. The other day I woke up in the middle of the night and I couldn’t get back to sleep. I was able to regain control of the runaway brain by reading a book for a little bit but it was scary to see how quickly the busy brigade hijacked my neurons.
Supermarkets Finding That Less Stuff Means More Money (And Less Waste) We think we want more.
We actually want less: less variety, less confusion, less options. This counterintuitive Paradox of Choice (watch the TED talk by Swarthmore College psychologist Barry Schwartz to understand how this works) is driving a new movement by supermarkets, restaurants, and others to slash some of the billions of dollars in food waste every year, and save hundreds of millions of dollars, by doing something simple: offering less. In 2008, total food loss in the U.S. climbed to $165.6 billion (at retail prices), about one-third of it in the nation’s supermarkets. Yet our waste stream keeps on growing: Today, up to 40% of the nation’s food supply is tossed, up from 30% in 1974.
While the national trend isn’t reversing, companies armed with massive data sets about what sells and what doesn’t have found ways to increase profits and cut waste. Brand Management - Is Your Brand Message on Mute? In our supercharged, connected world, employees tow the brand front line like never before, and they're armed with the tools to reach people directly and in select groups.
In turn, customers, prospects, and others expect that the brands they favor are readily accessible and available at the time of their choosing, via the channel of their choosing. Now Starring Your Brand Whether attending a webinar, completing a survey, or reading a tweet, prospects and stakeholders are receiving, absorbing, and responding to branded messages by employees that represent a company. Employees are charged with the responsibility of serving and honoring the brand both in the tranquil homeland (among satisfied customers) as well as in unknown territories (among new markets and prospects yet to be converted). With greater capabilities for direct access (frequency and channel variety) between a host of internal employees (not just Marketing!) Why Brand Building Is Important.
The Noob Guide to Online Marketing [INFOGRAPHIC] Flying Through Airport Lines. Edition: U.S. / Global Travel MORE than 10 years after the Sept. 11 terrorist attacks completely altered the airport experience, travelers have a variety of options that will shorten wait times at security and immigration.
Spanish consumer. Cosas curiosas. When the marketing becomes the product. What happens when marketing becomes a part of, or eclipses, the product?
In a world were products and brands become more and more similar, will products end up as commodities, as invitations in to differentiating services and added value offered through the marketing relationship? And how will this affect marketing? A couple of days ago I was asked by Caleb Kramer (@calebkramer) about the inspiration behind my presentation When the Marketing Becomes the Product, this is an extended version of my response. First, the presentation, from slideshare.net. And these thought leaders are the main inspiration behind the presentation.
Volunteers. My project. Cine. BRIEF. Cosas para hacer con Mao. Social. Fotografia. Dear Photograph. High Speed Photography by Lex Augusteijn - StumbleUpon. Dutch photographer Lex Augusteijn is a recreational specializing in high-speed photography detaining the moment a bullet hits objects such as light bulbs, water-filled balloons and even drops of water.
Architecture & Design. Technology/Innovation. The Philosophy of Innovation. Einstein was a low-level clerk when he dreamed up relativity.
Mendel was a monk when he discovered genetics. The structure of DNA was cracked not by the acclaimed minds of the day, but by two young, underachieving post-grads working in relative obscurity. MIT Connections. Zara lanza un completo cambio de imagen desde Nueva York. Para Zara, la tienda ha sido siempre su principal herramienta de marketing.
Una empresa que apenas invierte en publicidad ha apostado históricamente por tener tiendas emblemáticas con las que atraer la atención y crear imagen de marca. Ahora se dispone a abrir en la Quinta Avenida de Nueva York su tienda emblemática mundial y va a aprovechar esa inauguración para presentar una nueva imagen “completamente distinta y completamente renovada sobre la imagen de Zara que estamos acostumbrados a ver”, según ha anunciado el presidente de Inditex, Pablo Isla, en Nueva York. El nuevo concepto de tienda, en el que Zara viene trabajando intensamente desde hace dos años, es, en palabras de Isla, “un concepto mucho más enfocado como boutique, con muchas diferentes boutiques dentro de la tienda, una tienda muy elegante, muy transparente, muy acogedora”. “La tienda, siendo muy novedosa y muy diferente de lo que tenemos hoy, todos la sentimos muy Zara, es muy de nuestra personalidad.
Pago con el móvil. Hot start-ups. Crowdfunding. Neuroscience.
Libros. Hotel.