Entertainment Weekly's EW.com | Entertainment News | TV News | TV Shows | Movie, Music and DVD Reviews. Boing Boing. Blog. Subtitle: Or, Using Like to Target Target If you’re watching the Target Facebook page right now, you’re seeing another social media disaster on par with Nestle’s débâcle back in March. It’s like watching a train wreck in slow motion, but it’s another great case study for us about what not to do online.
Hint: don’t set your page to show only your posts first and then abandon it when controversy arises. If you’re not familiar with the current controversy, you can go here to read about Target’s donation to a homophobic gubernatorial candidate in Minnesota. Be sure to click on “just others” on Target’s wall to see the angry, former customers and pornographic spam. I’m sure they’ve spent the last few days bringing in consultants to come up with a strategy for how to deal with this, but it’s surprising that someone hasn’t already said, “We need to at least post *something* on our Facebook page and acknowledge what’s happening.” Slate Magazine. Washingtonpost.com - nation, world, technology and Washington area news and headlines.
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