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As part of the ongoing Mashable Awards , we're taking a closer look at each of the nomination categories . This is "Entrepreneur of the Year." Be sure to nominate your favorites and join us for the Gala in Las Vegas !
With thousands of great games in the App Store, there's no doubt that the iPhone is a pretty nifty handheld gaming device in its own right. But that's not to say the fun levels can't be upped with some ace accessories. Whether you want the feel of a real wheel for driving games, improved grip for fierce fragging action, or fun with some novelty docks, there are peripherals out there that can improve your experience.
TORONTO — Did you just achieve total pwnage over some noob while playing Call of Duty? Share your victory with Facebook. That is the message a panel of Canadian investors and software developers had for the gamers of the world Thursday morning at the GameON Finance 2011 conference being held in downtown Toronto’s Design Exchange this week. They want game publishers to know that video gaming is meshing more and more with social networking and they had better get on board, or risk being left behind. “The real opportunity is on mobile and social, and specifically taking social to the mobile,” explained Hank Howie of Blue Fang Games LLC. ”That isn’t where it is going, that is where it is today and it is only going to get bigger.” Fans of Blue Fang’s Zoo Tycoon online game will know he is right.
When they burst on the scene in 2004 downloadable Casual Games were one of the most exciting new areas to open up in gaming in quite a while, finally starting to realize the promise of interactive entertainment as a mass-media phenomenon. With relatively low production costs and a business model of “Free to try and cheap to buy”, there seemed to be no way that Casual Games couldn’t succeed. But Casual Games haven’t become the all-encompassing juggernaut that some people were predicting they would be a few years ago. Meanwhile, Social Games are quickly expanding into exactly the same market. So are Social Platform Games just casual plus plus, or are they the new bigger better thing? Here are ten reasons that it just might be both:
Gabe Zichermann is the author of the books “ Game-Based Marketing ” (Wiley, now available) and “ Funware in Action ” (Manning, Q3/2010). He is also the CEO of professional mobile social networking startup beamME and frequently muses about games and the world at http://funwareblog.com . Just like sex, fun sells. The early proof of that can be seen in the amazing success of location-based networks such as Gowalla , MyTown and Foursquare , and in the breakthrough marketing efforts of major brands like Nike, Coke and Chase.
Jacinthe Blog , Conseils et tutoriels 18 Article mis à jour le 18 juillet 2012
We have highlighted Zynga as one of the 5 digital advertising platforms to watch in the near future. To recap: “Farmville’s creator, Zygna, offers a new incentivized ad approach to engage social gamers. In each ad, users will be asked to work on brand-related tasks.
Les données grand public du nouveau Moniteur 2010 de Jeu Social réalisé par Newzoo illustrent une association importante entre deux passe-temps privilégiés : jouer aux jeux vidéo et naviguer sur les réseaux sociaux. Parmi les 26.4 millions de français sur les réseaux sociaux, 88% jouent également à des jeux sur PC. Et inversement, 79% des 26.5 millions de français qui jouent aux jeux vidéo sont actifs sur un réseau social. De fait, il n’est pas surprenant de voir croître le nombre de jeux sociaux sur les plateformes comme Facebook. L’étude révèle que 52% de tous les utilisateurs de réseaux sociaux jouent à des jeux directement dans ces réseaux, dénombrant ainsi 13.6 millions de joueurs sociaux français.