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by David Aaker | 8:00 AM June 17, 2011 Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR .
I f I speak of the degeneration of our most visible recent subculture, the hipster, it’s an awkward occasion. Someone will point out that hipsters are not dead, they still breathe, they live on my block.
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