IKEA "The world's most liked showroom" 10 Creative uses of QR codes. Google+ is here. What now? Amazon.com: the Hidden Empire.
Secrets of Social Media Revealed 50 Years Ago - David Aaker - The Conversation. By David Aaker | 8:00 AM June 17, 2011 Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person’s own judgment, or assert superiority. Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media.
The Web 2.0 Summit Points of Control Map. MSCED 2011 on the Behance Network. Scribd. What Was the Hipster? If I speak of the degeneration of our most visible recent subculture, the hipster, it’s an awkward occasion. Someone will point out that hipsters are not dead, they still breathe, they live on my block. Yet it is evident that we have reached the end of an epoch in the life of the type. Its evolution lasted from 1999 to 2009, though it has shifted appearance dramatically over the decade.
It survived this year; it may persist. Indications are everywhere, however, that we have come to a moment of stocktaking. Novelty books on the order of Stuff Hipsters Hate and Look at This Fucking Hipster began appearing again this year, reliving the hipster’s previous near death in 2003 (titles then: A Field Guide to the Urban Hipster; The Hipster Handbook). Institutions associated with the hipster label have begun fleeing it. Elsewhere—and especially in Europe—the deathbed scene looks more like an apotheosis. We do know what hipster means—or at least we should. Trend Tablet.
7 Billion, National Geographic Magazine. Users behaviours. Success stories thanks to Internet. Users tools. Websites I like. Creative projects. Ideas + technology. Reports and studies. Reading. Ressources. Pictures. Planning tools. Branding. Campaigns and case studies. Advertising. Thought about advertising. Branded websites. Branded Community. Social media. Mobile. Twitter Analytics. Sharedcount.