Odeo: Play, Download, and Create Podcasts. CastFire. Geocaching - The Official Global GPS Cache Hunt Site. Contest gets the lowdown on what makes readers forward links. When Jonah Peretti was a graduate student at the MIT Media Lab in the winter of 2001, he was procrastinating from work and decided to order personalized shoes online from Nike with the word “sweatshop” on them.
A customer service agent e-mailed back to say that the word wasn’t appropriate, and Peretti exchanged a few pointed notes back and forth before giving up. But his story was far from over. Peretti wanted more people to see the e-mail exchange , so he posted them online and forwarded them around to a small group of friends. Less than six weeks later, the San Jose Mercury News, Time magazine, the Village Voice and the Independent (UK) had all written about the Nike e-mails, and Peretti appeared on the “Today” show to debate a Nike spokesperson.
This was Peretti’s first adventure with what he calls contagious media and led to collaborations such as “Black People Love Us” and “The Rejection Line.” The secret sauce for contagious media Debunking promotional myths Forget-Me-Not Panties. CMO - The Resource for Marketing Executives - Home Page - CMO Ma. Grafedia.