Fundamental Guidelines Of E-Commerce Checkout Design. Advertisement Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that designers of e-commerce websites do very often? Are there any common guidelines or rules of thumbs that make it more difficult for our users to purchase products?
And is there some meaningful way to improve the conversion rates for our products? Well, that’s exactly what we wanted to find out. The study has shown that it is often difficult to lead customers to the final step in the checkout process when the only thing left is to submit their credit card details. 1. Issue: Having steps within steps confuses and intimidates customers as it breaks with their mental model of a linear checkout.
Walmart’s non-linear process. 2. 3. 4. 5. 6. Anatomy of an Effective Product Page Design. The goal of any new e-commerce website appears to be to challenge (and be better than) Amazon.com. The well informed among us would say this is an impossible task and anyone suggesting different is overly ambitious or crazy. Yet with all this ambition, the websites of many online businesses simply don’t make the effort to create a site that could even challenge the Internet behemoth that is Amazon — let alone topple it. So What’s the Problem? The main problem lies in the product page of many e-commerce websites. Product pages are inherently complex and can contain so many different elements that such a page can easily become a juggling act to design.
Although other pages in an e-commerce site can affect conversion rates, the product page is the strong link in any conversion. Yet many websites show only the most basic amount of information required to get a sale, and they think this is good enough. Required Elements of a Product Page Product Name Price Ikea Buy Button CDNow Images Burton Zappos. Create a Website Design using The Bricks UI. Topic: Adobe PhotoshopDifficulty: BeginnerEstimated Completion Time: 30 Mins In this tutorial we will be creating a simple but elegant e-commerce layout of a website, it being entirely built by using The Bricks UI e-commerce user-interface set.
I will teach you how to start with a blank document and end with a beautiful layout that can actually be used as a design for an e-store. Starting Out Moving Elements As you know we will be “importing” some of the .psd files you can find in the UI set to our new document, and thanks to Photoshop and its super friendly drag-n-drop way of importing, you are basically going to select the required folder/layer and you’ll drop it to your new document. Copying Styling of a Layer If you are pretty new to Adobe Photoshop then you might me interested in a few quick tips/tricks, and here’s a very simple but necessary one. Resizing Elements Step 1 We’ll start the layout by creating a new document which is 1200 pixels in Width and 2150 in Height. Step 2 Step 3. Sketch sheets for Web Designers | Sneakpeekit.
Easel.ly | create and share visual ideas online. Touch Gesture Reference Guide. The Touch Gesture Reference Guide is a unique set of resources for software designers and developers working on touch-based user interfaces. The guide contains: 1) an overview of the core gestures used for most touch commands 2) how to utilize these gestures to support major user actions 3) visual representations of each gesture to use in design documentation and deliverables 4) an outline of how popular software platforms support core touch gestures (below).
Download Touch Gesture Reference GuideTouch Gesture Cards For wireframes and mock-ups:Visuals only (PDF)Visuals only (EPS)Visuals only (OmniGraffle Stencil)Visuals only (Visio Stencils)How to Guide (Visio) Touch Resources Touch Target Sizes: outlines recommended touch target sizes from Apple, Microsoft, Nokia, and academic research.
Touch Gesture Diagrams: listing of touch gesture diagrams that illustrate how users can interact with multitouch interfaces. Platform Support How popular software platforms support core touch gestures. Useful Resources, Tools and Services for Web Designers.