The #Gamification Of #DirectSales. Rules of Engagement: How Gamification is Changing the World. Online Marketing & Gamification by Design: Gamify Your Marketing. The following is an interview with Gabe Zichermann, author of the new book Gamification by Design. Every marketer needs to stay on top of trends. Gamification is a trend in web and mobile design that is big and getting bigger.
My sincere thanks to Gabe for the opportunity to conduct this interview. Mark McLaren: When I first read the title of your book, Gamification by Design, my reaction was, “Won’t be reading that!” Gabe Zichermann: The definition I use to help folks better understand the term is this – Gamification is the process of using game thinking and game mechanics to engage audiences and solve problems.
Gabe Zichermann: It’s funny how quickly the mobilization of the web has advanced, isn’t it? **************Mark McLaren: Gamifying a business website by adding a system of points, badges, levels, challenges and leaderboards has the potential to introduce a level of fun and engagement that’s lacking on most sites. Employee Motivation: Non-Monetary Rewards Work Best.
3 Predictions for Gamification in 2012 : Page 1 of 1.