The Difference between Strategy and Tactics. The purpose of this post is to clearly delineate the distinct differences between strategy and tactics, and show how they work in tandem for your organization. Often, we use the terms strategy and tactics interchangeably and in a haphazard manner. When probing at online definitions and dictionaries, they often share many of the same characteristics, making them difficult to differentiate. Rather than debate Greek military etymology, Sun Tzu philosophy, or latest publications from the Harvard Business Press, here’s a simple way to look at strategy and tactics by their associated actions: While a tweet-worthy catch phrase, this metaphor risks glib over-simplification. Breakdown: The Difference between Strategy and Tactics Strategy and Tactics Must Work in Tandem These two must work in tandem, without it your organization cannot efficiently achieve goals.
Strategy: Be the market share leader in terms of sales in the mid-market in our industry.