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Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. BrandDigital | BrandSimple: The Blog. Will an apple a day make McDonald’s a healthier brand? Posted on: July 29th, 2011By: Allen Adamson I’m not sure whether or not McDonald’s is trying to change its brand image to become known as the healthier fast-food place but, if so, one action is not going to do it.

Read my latest column on Forbes.com and you’ll discover, as all good companies know, that branding is a marathon event, not a lap or two at a time. As for now, a couple of extra apple slices might give McDonald’s a healthy boost for the short term, but it’s the long term that matters. Is Netflix sabotaging its brand status? My jury is out, for now. Posted on: July 18th, 2011By: Mindy Romero Well, I just mailed back my last Netflix DVD. Rather, I’m willing to see if the furor is justified and whether Netflix will provide the same level of brand satisfaction as it nudges consumers to adapt to streaming video entertainment. What Madonna and Pepsi have to do to keep their fizz Posted on: July 11th, 2011By: Mindy Romero iframe>

Keeg.fr - l'Actualité des nouvelles Technologies. Mister Viral. Autour du Web. Buzz et cie. [buzz, marketing viral, advergame, e-commerce, street marketing, vidéo, pub...] Blog Du Webdesign - Magazine Webdesign, Tendance Web, Actualité.