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Dp120904.pdf (Objet application/pdf) The State of Web Design Trends: 2011 Annual Edition. 2010 has been an incredibly verdant year for web designers. Mobile has hit the mainstream; Web typography has reached new levels of sophistication; New coding techniques have vastly improved our ability to get creative with design (without compromising stability). All in all, it's been a year that's moved fast, even by the standards of the web, so let's dig in to our first annual post covering the state of web design as 2010 turns to 2011.

The Death of the Fold The traditional "fold" (the imaginary line on a screen that designates what content is visible before a viewer needs to scroll) became vague, unimportant, and nearly irrelevant in 2010. Why? Because the traditional "screen" that people view the web through has undergone an explosion of variety... no longer can we expect web-surfers to be on something close to a 19" monitor with a resolution somewhere between 1024x768 and 1280x700. Screens nowadays come in all shapes and sizes, from iPhones (and smaller phones) to 60" HDTVs. Burson-Marsteller Global Social Media Check-Up 2012. C&A Fashion Like - Video Case. Proving social media success is all about analytics. The elusive social ROI. Executives demand it, marketers search for it. But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies.

In fact, there is a treasure trove of data available. Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI. Measurement is the number one priority There’s no denying the importance of social for marketers, as Facebook closes in on 1bn consumers and Twitter tops 200m, not to mention emerging platforms like Google+, Instagram and Pinterest. And as smartphone proliferation continues to rise, literally hundreds of millions of mobile consumers will make social networks their on-the-go portal. By now, every major brand has a social presence. Return on engagment (ROE) An engaged consumer can be much more powerful than a few sales, they can be a walking brand ambassador. Facebook facts. Mary Meeker's Latest Incredibly Insightful Presentation About The State Of The Web. La recherche passe à l’ère sémantique (et sociale) (et pas visuelle)

La semaine dernière, la frénésie autour de l’IPO de Facebook était a son apogée et qui a fait passé presque inaperçu un changement majeur pour le web : l’évolution du fonctionnement de la recherche de Google (Introducing the Knowledge Graph: things, not strings). Google à l’assaut du web sémantique avec son Knowledge Graph La raison majeure de cette évolution est la prise en compte de données sémantiques dans les résultats de recherche. Le principe est le suivant : plutôt que se fier à des chaînes de caractères, Google va maintenant travailler à partir de données structurées (“Things, not strings“). Ces données structurées sont la résultante des travaux de sémantisation des contenus initiés par les équipes de Google il y a de nombreuses années qui avaient déjà permis de faire des premières expérimentations (notamment la roue magique qui depuis a été mise hors ligne : Google Knowledge Graph, un pas vers la recherche sémantique).

Présenté de cette façon, ça à l’air très bien. Yahoo! New York Times R&D Group Launches First Commercial Product | MediaWorks. Rethinking Facebook’s role in ‘f-commerce’ 8thBridge helped coin the term “f-commerce” by being the first to open a store on Facebook in 2009 for 1-800-Flowers. But after helping build dozens of other branded stores on Facebook for companies, the sales never really materialized, something 8thBridge CEO Wade Gerten acknowledged earlier this year when he said f-commerce deserved an F.

But Gerten believes there is a future in using Facebook as a sales channel, though it means rethinking the role Facebook plays in it. On Tuesday, his company unveiled a new social commerce platform called 8thBridge Graphite that doesn’t rely on steering shoppers to Facebook stores. Instead, it integrates with existing e-commerce sites and uses Facebook as a place to communicate consumer interest in products, letting them shop and gain information before buying on a traditional retail site. Gimme some Love Facebook commerce hasn’t taken off because very few people know about stores on Facebook, Gerten said.

Use Facebook for shopping, not transacting. Study: Blogging in decline as social media takes over - Blogs & Content. Back in 2010, half of companies had a corporate blog. In 2011 that figure declined significantly to just 37%. Among Fortune 500 companies, growth in blogging has leveled off with 23% continuing to blog in 2011, the same as in 2010, compared to 91% who use social media. Why is blogging on the decline? It seems that social media such as Facebook and Twitter is easier to manage. Rather than a long blog post once or twice a week, social channels can be maintained by quick and more regular injections of information such as photos, a one-liner or a poll question - just enough to say "we're still here". Social use is overtaking not only blogging, but also message boards, video blogging, podcasting and MySpace.

"The fact that blogging had leveled off among the world's largest and most profitable companies raised questions about the use of this mature tool," states the accompanying press release. Tags: blogging, blogs and content, research, social media inShare. How Facebook Open Graph can enhance a marketing campaign. Ad agency DDB New York developed an alternative to Facebook’s Like button called “I Care,” which publishers can embed on their sites and users can click to show support for a cause.

MTV is already using the button on its website for social activism and the effort has gotten coverage from a number of industry blogs and publications. It’s a great idea, but the campaign is missing something: Open Graph integration. Here we’ll explain what Open Graph is and explore how DDB could benefit from implementing it, so that marketers can get an idea how Facebook can be applied to campaigns in ways beyond fan pages and ads to generate Likes. What is Open Graph? Open Graph is the way that Facebook organizes the information and connections on its platform. When Facebook began, users could only connect with other users.

Last year, Facebook expanded Open Graph to allow users to connect to objects with new verbs besides Like. How could DDB use Open Graph? And that’s something marketers really care about. Social Media: LinkedIn vs. Facebook. Facebook And Instagram Represent An Important Shift In Social Marketing Strategy. “It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control the critical app ecosystems for iOS and Android,” he adds. “Today, Facebook users who access the service with tablets or smartphones predominantly do so through iOS and Android apps. Facebook is intent on crafting a future strategy that is independent of competitors for a myriad of reasons including fees, data, control, etc.

They are doing this by, among other things, pushing for HTML 5 based web-apps to eventually circumvent the need for app stores altogether.” “Currently, there are several limitations that prevent this and photo apps sit at the heart of those (e.g. use of camera/photos and other native device functionality),” Katz continues. The general strategy is not new by any means, but probably often overlooked. Facebook Delves Deeper Into Search. On Feb. 1, a few hours after Facebook declared its intention to raise $5 billion in what will likely be the largest initial public offering in tech history, Mark Zuckerberg gave close followers of his company a potential clue to its future. On his Facebook profile, he uploaded a photograph of his desk and a large sign that read in big red letters, “Stay focused & keep shipping.” Yet it was the adjacent MacBook laptop in the image that drew the most attention. Visible on the computer’s screen was a blurry image of a Facebook page and, at the top, what seemed to be an unusually elongated white box.

Web pundits speculated the image showed a prototype of a new Facebook search engine. To date, Facebook hasn’t made search a priority, and it shows. A photo on Zuckerberg's Facebook page shows a tweaked version of the site's search bar Searching the social network could get a lot better in the near future. The $15 billion search advertising market could be a huge opportunity for the company. How Pinterest Can Get Your Brand Attention [INFOGRAPHIC] If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase.

A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest. SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s Success Even if your brand doesn't directly specialize in these topics, there may be a way to include them in your brand's boards to gain maximum exposure. It's also important to remember that while Pinterest's audience is heavily female, the demographics of the site are changing. Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you're altering your plans to take advantage of the explosive growth of Pinterest.

Infographic courtesy Maxymiser. Newspapers: It’s not a revenue problem, it’s a culture problem. Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand. Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria and Wildfire will host a free webinar on March 2 at 10 a.m.

PT, entitled “Timeline for Brands: How to Make the Switch,” further outlining best practices for brands in transitioning to Facebook’s new Timeline format. Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 1. Updated Look and Feel What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. Recommendation: Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity. 2. 3. 4. 5. 6. What’s new: Finally, brands will be able to send and receive private messages with users.

Why Content for SEO? ‹ Infographics « Brafton. Etude marché, Conseil en stratégie : Marketing, Communication entreprise, Relation client - La Poste entreprise : Le'Hub. Five online advertising trends to expect in 2012. As marketers put the finishing touches on 2012 budgets and plans, it’s important to make sure they have been developed with an adequate point of view of the future. While it’s impossible to predict exactly what will happen over the next twelve months, running through a few what-if scenarios will help to prepare for inevitable changes as they happen. In this post, I wanted to highlight what I see as being some of the biggest trends and possibilities for 2012. So here are five things marketers should look out for over the coming year... Marketers need to get to grips with attribution Throughout 2011, brands and marketers struggled to get their heads round cross-channel attribution and understanding what each channel brings to their overall marketing efforts.

This issue is showing no signs of disappearing over the next twelve months, especially as the number of available channels is continuing to grow. Google will bring about even more new incentives and options for advertisers Yahoo!’ The Death of the Cyberflâneur. INfluencia tendance / Du BrandContent à la Brand Culture. Question de vocabulaire Brand content, oui. Mais aussi: advertainment, branded entertainment, marketing par les contenus (content marketing), content management, communication éditoriale, media de marque, brand journalism, storytelling, opérations spéciales, social content.

Cette diversité de vocabulaire pour désigner cette tendance des contenus de marque, reflète la multiplicité des approches des acteurs vis-à-vis du contenu. En France, storytelling et brand content s’imposent, sûrement parce qu’ils sont les plus fédérateurs. Mais de l’avis général, quelque soit le terme retenu, l’avenir de la communication des marques passe par les contenus. Les clés du Brand Content Le Brand content désigne le contenu éditorial créé, ou largement influencé par une marque. Être intéressant avant d’être intéressé Les marques ont toujours cherché à rendre leurs communications attractives.

Désormais les marques ne rivalisent plus seulement entre elles, mais avec les autres créateurs de contenu. The Mounting Minuses at Google+ [Naro] Minded — Brand. New Media. Inspiration. Crowdsourcing As A Service: Citizen Reporters, Mystery Shoppers and Intelligence Gathering | Epicenter. Copyrighted image courtesy EMT/Stringfly Smartphones aren’t just great devices for communication and consumption; they’re also incredibly powerful tools for gathering information. Once you cross from hardware to software, it almost doesn’t matter what kind of information it is. What matters is mobilizing that huge network of machines and making sense of the information they’re sharing. This, at least, is Engagement Media Technologies’ central premise. EMT makes mobile apps and backend services for three very different industries: citizen journalism, retail brand engagement, and intelligence and security operations.

What do these three fields have in common? They all need access to mobile users — and the information they might be be able to gather on those devices. “We built a platform that allows for real-time, two-way communication between companies and users,” CEO Vincent Butta told me. OneNews, EMT’s citizen journalism mobile app, launched in 2009. Sebastian Wernicke: 1000 TEDTalks, 6 words. Quand le web sémantique simplifie la recherche d'avis. Eat&Drink fédère l'ensemble des commentaires sur un lieu et analyse le contenu afin de fournir une synthèse sous forme de critères et de notes. Cela, en utilisant des technologies de contextualisation. Sur Internet, consulter des avis sur un restaurant ou un café n'évite pas toujours les mauvaises surprises. En effet, il manque souvent l'analyse qui se cache derrière une simple évaluation positive ou négative permettant de comprendre par quoi se définit un lieu.

C’est à cela que s’est attelé l’institut IAIS du Fraunhofer : il a mis au point une application chargée d’interpréter les différents commentaires issus de 200 000 sources, puis de fournir des recommandations précises. Cela, en condensant les opinions, en regroupant les informations et en trouvant les caractéristiques spécifiques des différents établissements. L'analyse sémantique plus intelligente que l'addition de mots clefs Un système applicable à d’autres usages.