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Brands that behave more humanly, including showing their flaws, will be awesome. FLAWSOME explores why consumers are more focused on brand attitude and behavior than ever before, with examples from brands like Four Seasons, Chevrolet, Virgin America, FedEx and more.
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Formerly known as Miss Bank$, 20-year-old rapper Azealia Banks has been garnering significant attention since she released her debut single, “212,” in December.
2011 and beyond | JWT Intelligence
First published May 2010 | Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers. Like it or not, the need for recognition and status is at the heart of every consumer trend* .
s May/June 2010 Trend Briefing covering "STATUSPHERE"
s January 2011 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011
Consumers don't expect brands to be flawless.
2nd April . No-frills chic hotels have appeared on our virtual pages on numerous occasions over the years, but recently we came across a new example with an interesting approach.
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