
Thinking
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Neuroscience
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Behavioural Economics
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Mabel Yu didn’t trust the numbers. It was 2006 and Yu was an analyst with The Vanguard Group, a financial firm based in Malvern, Pennsylvania, that manages almost $1 trillion in investment funds. Bond sellers were trying to convince her to buy a new financial security backed by huge bundles of home mortgages. They assured her these bonds were risk free; after all, Moody’s and Standard & Poors had graded them “AAA,” the highest rating. But to Yu, the data made no sense. “There was nothing to support those ratings,” she says.

