Five content marketing lessons from the Red Bull Stratos jump. Sunday saw Felix Baumgartner pass the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump. While the act in itself was highly impressive, of interest to marketers was the way Red Bull achieved major exposure for its brand through this feat, making the headlines internationally and having eight million people watch the jump live. The jump was not simply good PR, but something more. It was great content marketing, something that will become increasingly important, according to the recent Econsultancy/Outbrain Content Marketing Survey Report. Here are some lessons we can take away from the jump. Develop a story Creating a hook that will engage an audience is an important part of content marketing. What is the story? The Red Bull team decided to use multiple hooks for the jump, all of which were dramatic and engaged the imagination.
What they were doing is looking for all possible angles through which the public’s imagination could be captured. Real Juice Fruits for Camp Nectar. What About Me? The Museum of Me. The Single Lane Super Highway.