Bang Bang. Bang Bang is a canadian serigraphy company, created by graduate students from UQAM school (with Simon Laliberté).
They developped a complete branding, pushinh up the detail to customize any working tools. Besides I love when the branding is colorful like that, it brings joy and good mood when you see it. Special mention for the killer idea to recycle milk bottle, as container for ink. Bang Bang est un atelier de sérigraphie Canadien, créé par des étudiants diplômés de l’école l’UQAM (dont Simon Laliberté). Ils ont développés un branding plus que complet, poussant le détail à customiser chaque outils de travail. Source. Müd. Sketchbook — Home.
Studio O+A. Une Chaise nommée Désir. Ideas + buildings that honor the broader goals of society. Fuck Yeah Bottles. EN MAGAZINE on the Behance Network. Heart ? tea ? love ? on the Behance Network. Keflouis XIV "Home street rue" Ginger Monkey. Minneapolis Advertising and Design Blog. Mikey Burton / Graphic Design, Illustration and Letterpress. Zachary Richter - Graphic Design. Exploring Premium Brand Extension. Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types.
Today, Eugene, a marketer in London, England writes… "Dear Derrick and Brad, I really enjoy Branding Strategy Insider, thanks for the resource. My question is how to measure the Halo effect a premium brand extension can have on the rest of the range, and the Halo effect mechanics. " Eugene, thanks for the compliment and your question. Regarding the Halo effect a premium brand extension can have on the rest of the range, following are things to consider: One cannot add a significantly more premium or inexpensive product within a brand’s range without encountering credibility problems. . • One should test the responses of current customers to adding a more premium product to a brand’s range of products before it is actually done. Overall, my advice to you is to move cautiously, informed by customer research.
Have a question related to branding? Sponsored By: The Brand Positioning Workshop. China holds opportunities for premium brands. Global Package Gallery. China's Reverse Price Wars - Max Magni and Yuval Atsmon - The Conversation. By Max Magni and Yuval Atsmon | 12:05 PM March 17, 2010 Most marketers realize that in China, people are more price-conscious than their counterparts in poorer developing countries.
The Chinese recall product prices with amazing accuracy; constantly comparison shop; and try to buy at the lowest price even if they have to go out of the way to do so, our research shows. Cutthroat competition keeps prices low in China even though the sales tax is often higher than it is in the United States.
A can of Coke retails for around 35 cents (RMB 2.25) in a Chinese convenience store versus $1 in the United States; Tide detergent sells for around 10 cents (RMB 0.6) per laundry load compared to between 25 and 30 cents in the United States; and McDonald’s charges $2 (RMB 13) for a Big Mac Value Meal in China while Americans pay $4 for it. That doesn’t mean reducing price is the only way to crack open the Chinese market. Personal Branding Expert JW Dicks: Premiumize Your Product or Service.
While the news talks about falling consumer confidence, there is one area of the economy that is going strong, and that is the affluent end of the market.
People in this class have money and they are willing to spend it to get the “best” and to show that they have the money to afford the best. To take advantage of this growing trend and growing number of people in the affluent class, you should consider adding or developing a premium product or service to your business. Now, before you say, “This doesn’t apply to me,” let me hasten to add that premiumization can be found in all businesses. True, you may have to be a little more creative in some businesses to segment your product or service, but the added profits are worth it. In most scenarios, premium products have higher gross margins and buyers tend to stay with you longer if you match the premium product or serve with a continuity income program (recurring fees).
TOP SHOP opens premium store in London CPP-LUXURY. How to make a premium brand accessible. We Heart: Essential Lifestyle Guide.
Design Milk: Modern Design - Page 2. Natural Stone Trends for Natural House concept interior. How to Choose the Perfect Pendant Lighting for your Home. Lighting in your home is one of THE most important factors when considering the functionality and enjoyment of your home.
The addition of quality lighting for a specific task or purpose is key in letting your interiors speak volumes for you. Mind-Blowing Apartment in Australia, the Ultimate Bachelor’s Retreat. Here is a delightful and spectacular looking apartment located in Darlinghurst, New South Wales, Australia.
Designed by Weir Phillips Architects, this three bedroom apartment bursts with freedom and craziness, which is what inspired us to say that this is the ultimate bachelor’s crib. The living room is the focal point of the house and accommodates some of the wackiest elements this loft has to offer, such as a SPA and a BBQ section. Other spectacular features of this apartment include a retractable roof, a concrete floor, a large study area and an indoor office with abundant storage space, intriguing art works and many, many more.