background preloader

Social media 101

Facebook Twitter

Why the modern world is bad for your brain | Science. Our brains are busier than ever before. We’re assaulted with facts, pseudo facts, jibber-jabber, and rumour, all posing as information. Trying to figure out what you need to know and what you can ignore is exhausting. At the same time, we are all doing more. Thirty years ago, travel agents made our airline and rail reservations, salespeople helped us find what we were looking for in shops, and professional typists or secretaries helped busy people with their correspondence. Now we do most of those things ourselves. We are doing the jobs of 10 different people while still trying to keep up with our lives, our children and parents, our friends, our careers, our hobbies, and our favourite TV shows.

Our smartphones have become Swiss army knife–like appliances that include a dictionary, calculator, web browser, email, Game Boy, appointment calendar, voice recorder, guitar tuner, weather forecaster, GPS, texter, tweeter, Facebook updater, and flashlight. But there’s a fly in the ointment. Marketing, social media tips. Social Media. SocialMediaPlanChecklist.pdf. The Ultimate List of Free Content Creation Tools & Resources. Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier.

Click here to download our full collection of content creation templates for blog posts, ebooks, infographics, and more. Below, you'll find a list of 28 fantastic tools and resources to help you research, write, edit, and design content more easily. Let's get started. 28 Free Tools & Resources to Make Content Creation Easier For Researchers 1) Google Drive Research Tool Google recently added a tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. 2) Site:search This is a handy Google hack I use every day. 3) Google Webmaster Tools Doing SEO and keyword research?

Untitled. Twitter Marketing Software – Twitter Adder – Professional Twitter Marketing Tools – Automatic Twitter Software – Automate Twitter Posts, Auto Twitter Followback, Unfollow, Mass Tweets, Twitter Search, more .. Soaring Social |Social Media InfoGraphic. Using Social Media as a Share of Your Online Marketing Strategy The marketing benefits of social media make it compelling to institute into an online marketing strategy. Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships.

As stated below, 40% of businesses who engage in social media have seen an increase in sales. Copy the code below to embed the Soaring Social Infographic: <a href=" "><img src=" alt="alt="Soaring Social Media Infographic" title="Soaring Social Media" border="0" /></a><br />Infographic by the University of San Francisco, earn your ><a href=" target="_blank">Internet Marketing Certificate</a>.

✔ Best Social Media Management Tool - BuzzBundle. Social Media. Tagboard. Newsle - Home. Analyze your Facebook page - LikeAlyzer. Content Marketing. Twitter Search, Monitoring, & Analytics | With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more.

Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions Drag right from the Home screen to show Search and get Siri Suggestions. Get Siri Suggestions Siri Suggestions include apps and contacts that you might be interested in. You can use Siri Suggestions with iPhone 5 and later, iPad Pro, iPad (4th generation) and later, iPad mini (2nd generation) and later, and iPod touch (6th generation). Change search settings Go to Settings > General > Spotlight Search. From here, you can turn Siri Suggestions on or off and choose which apps to include in your searches.

If you don’t want Siri or Spotlight to suggest nearby locations, go to Settings > Privacy > Location Services. Last Modified: How to Learn Social Media Marketing: 41 Resources for Beginners. Social media is one of those marketing channels that can be very powerful ... or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it.

But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion.

This is not going to bring results. Half-heartedly sharing your content on social media is not social media marketing. Social marketing is a lot of work, and it takes time listening and responding. Check out these 41 resources that will help you develop the skills needed to be effective on social media. Social Media Monitoring Tools. Content Idea Generator. Social marketing, advertising and digital agencies. Social Media Tools. Social Media Essentials. 4-social media. Social Media. Marketing, social media tips.

Social Media Management. Social Media Monitoring Tools. Social Media Stratagies. Content Curation. The Top 5 Social Media Management Tools for Small Business. Managing your company’s social media presence is becoming an increasingly complex task. Small-business owners who used to rely on Twitter to post updates to LinkedIn, for instance, no longer have that option. Fortunately, other tools allow you to manage your business’s assorted social media accounts from a single dashboard.

We've selected the top five that are specifically geared toward small business. To make our list, each tool had to meet several criteria. Affordability: The tool is either free or priced low enough to meet the budget of a one- or two-person business.Scalability: The tool grows with your company's needs, even if you start with just one or two accounts.Support for Facebook, LinkedIn, and Twitter: If a social media management tool doesn’t post to all three networks, it’s dead to most small businesses.Update posting assistance: The tool allows you to schedule posts in advance.

HootSuite Cost: HootSuite is free for one user and up to five social profiles. VerticalResponse. [+]GooglePlus. Content Marketing Examples: 4 Most Popular Curation Templates. Best-in-Class marketers know that an all encompassing content marketing strategy needs to include created content AND curated content.

Created content (original content published by your organization) allows you to show your expertise on your topic, helps to build your brand and should stand as the backbone of your content marketing approach. However, with the massive amount of content being published by other thought leaders in your industry every day, it can be difficult to keep your content boat from sinking beneath this flood of information. This is where your created content teams up with curated content!

Often times organizations don’t have the time or staff to publish created content every day (without breaking their content developers backs, that is!). Implementing curation into your content marketing plan saves time and money, provides your readers with a variety of viewpoints and demonstrates that your organization is well-informed on the topic. Social Media Template 1.

Social outcast? 5 tips for being well liked in business. | Imagine Creative. So you like your friends. You like seeing their latest travel photos. You might even like knowing what they ate for breakfast. But would you like to know the same details from a company? Chances are, you ‘liked’ a company’s Facebook page because you want to know about their products or services, stay ahead of industry news, hear of any jobs going or (admit it) they bought your like with an incentive. While these are reason enough to follow a company’s social postings, just how much information is too much? From the too frequent to the too personal, opinions are mixed on what businesses should share in a social arena. 1. Companies in a creative field can afford to loosen up their communication. So start an online conversation by knowing your business, and your followers will want to get to know it better too. 2. Before you try building a social network, be clear on your goals. 3. Always ask yourself how your audience will benefit from your updates. 4.

How personal? 5. PS. How To Use Images To Skyrocket Your Blog Traffic: A Case Study Of 100 Million Articles [Infographic] You want to create content that gets shared and builds an audience, right? Of course you do. But (if you’re like us) – you don’t have a lot of time, so you need to make sure your content has impact. At BuzzSumo we’re obsessed with data and finding content marketing sweet spots. The latest data tells us that picture list posts are right in the middle of the sweet spot and a content marketer’s secret weapon. If you’ve already thinking about booking this post (and you should!) Now, where were we. We created this infographic to summarise the points in this article – so bookmark, share and read on!

Share this Image On Your Site What Analyzing 100 Million Facebook Posts Told Us About the Power of Images Do images help create impact and result in more social sharing? So we looked at 100 million Facebook posts over the last three months. We’re wired to respond to visual cues. Picture List Posts – What Are They? So we like images. Telling a story. Making comparisons. Demonstrating how to do a task. Supercharge your Facebook Page. Courageous content: What can I blog about? - LifeInstyle BlogLifeInstyle Blog. But, what could I blog about? It’s a question I hear all the time from clients and friends and wholehearted kin. I believe a blog is one of a brand’s most important assets – a window into the soul of your business and a way to share your story, which, after all, is exactly why we’re here. So, here’s my tips to get courageous with your content and start telling your story. I’m here to tell you that we do want to hear about your thoughts, your ideas, your beliefs and everything in between.

We do want to know what brought your business to life and what made you pursue it. We do want to know what makes you happy. Your words are valuable, your thoughts are worthy, your story is courageous. Let’s get mindmapping Grab a piece of paper and a pen.In the middle of that piece of paper, write the word BLOG in big, bold letters and circle it.Take a moment and think about everything that you love and that your business loves, everything you’re passionate about, that you believe in and that you value.

Is Your Content Curation Ethical? A 10-Step Checklist. Curation itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet were like the “Wild West,” and because it was so new, there were few ethical or legal guidelines to police behavior. With new legislation governing online copyright and commerce, that’s all changed. Many content curators, though, are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws.

Here’s our 10-step checklist to help you curate ethically and effectively. These are just guidelines, of course. For specifics on copyright law, you may want to consult an intellectual property lawyer. 1. The first step in ethical content curation is making sure you’re not leaning too heavily on one or two curation sources. 2. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 3. 4. 5. 6. 7. 8. 9. 10. The 3 C's of Successful Content Marketing. Content marketing is a powerful way to get your audience's attention and build trust.

It might seem difficult to get started but it's pretty easy to grasp when you break it down into a few steps. If you are struggling, just remember the 3 C's of Content Marketing - Create, Curate, and Circulate. 1. Create Creating quality content is the heart of content marketing. Have a goal There must be a purpose to content creation; a goal. Give your visitors what they want Understand who your audience is and what they want to know. If someone emailed you the content you just created, would you be grateful? Offer what no one else can There is so much information out on the internet, readers aren't going to just be looking for a reason to kill some time on your page. 2.

Creating content isn't the only way to provide your audience with valuable information and resources. Add value Part of content curation is providing extra value to the content. Build connections Save time 3. Get your content seen. Content Marketing: Training for the Content Olympics. As Olympic teams from around the world are hitting the slopes (and ice and luge!) This week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects.

Just like Olympians must overcome challenges, so must content marketers! So, what do you say? Are you ready to be the best in content? The Hard Hitters – eBooks & White Papers What do the USA men’s and women’s hockey teams have in common with eBooks? Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Like hockey, eBooks also require team players. Points for Presentation – Webinars, Infographics, Presentations Think about it in terms of the marketing funnel. It’s All in the Details – Blogs & Site Content. How to Tell a Compelling Story with Your About Page - Story Bistro. You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately?

Go do it. I’ll wait.) It’s also one of the most difficult pieces of copy writing you’ll tackle as an entrepreneur. And with good reason. You get that people are there because they want to know who they’re about to do business with. They wonder…Are you trustworthy? Important questions! So the pressure to get this right feels HUGE. But finding the right mix of friendly, authentic and credible? And understanding how to tell your story while simultaneously making your visitor feel like it’s all about them? It’s no wonder you’re stumped. And… I’m here to tell you it doesn’t have to be that hard. The Realities of Writing Your Online Bio First and foremost, know that any writing any of us does never comes out perfect the first time. You’ll most likely need to revise your About Page at least three or four times before you publish it.

Be Human. 7 top tools for content curation., Storify, Pearltrees let you become a niche authority This is the second of a two-part series. See part 1: • 7 smart techniques for content curation Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. By now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit.

In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so. Keep in mind, there are lots of different ways to curate. More often, though, the new breed of content curation tools refers to sites and services specifically geared for finding the diamonds in the rough. Here, then, are Socialbrite’s six top tools for content curation. Become an authority in your vertical Storify: Curate your next event Pearltrees: Cultivate your interests.

Free Social Media Marketing Resources Kit. 25 Awesome Tools for Social Media Success. The Social Media Manager's Guide to Staying Organized. Free online Photo Slideshow maker - Slidely. BuzzSumo: Find the Most Shared Content and Key Influencers. Zaption - Learn with Video. SEO, Search Engine Marketing & Optimisation - Screaming Frog. Backlink Checker - Linkody. Free Keyword Tools from WordStream. Yoast • The Art & Science of Website Optimization.

SEO Philippines| SEO Hacker Blog. Moz: SEO Software, Tools and Resources for Better Marketing. Search Engine Guide: Search Engine Marketing and Social Media Marketing Advice. Storify · Make the web tell a story.