Beyond Pink and Blue: A Look at Gender Colors. It goes beyond culture.
There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries. Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations.
Click any portion to enlarge. Colors by Gender The Color Purple - The most notable gender difference can be seen in the color purple. Blue Reigns Supreme – Both males and females like the color blue, which receives favor with 35% of female respondents and more than half of the male respondents. A Closer Look In 2007, Doctor Anya Hurlbert and Yazhu Ling created an experiment to explore how men and women differ in their perceptions of color. Results of the Experiment The experiment showed that men and women both preferred blue out of the sets of colors. Color Naming: Men Keep It Simple. Colours In Cultures. His And Hers Colors – Men, Women, And Two Thousand Color Names. Picture a happy couple – let’s call them Dick and Jane – out furniture shopping.
They happen upon a comfy couch with pink upholstery, and Jane wants to buy it. Whether that puppy glides out the front door, or lingers on the showroom floor, could depend upon the words she uses to describe it. For maximum male appeal, should Jane call her sofa “light red?” “Husky salmon?” “Dusty nude?” Right now, Jane needs a gender-color thesaurus… but in lieu of such exoticness, she might sample the cushy charms of the latest model in our fine line of well-built data visualizations, entitled His And Hers Colors: His And Hers Colors. Update, 18 Sep 2012: We’ve replaced the original visualization with a new-and-improved version. That’s a dot for each of the 2,000 most commonly-used color names as harvested from the 5,000,000-plus-sample results of XKCD’s color survey, sized by relative usage and positioned side-to-side by average hue and vertically by gender preference.
But don’t fret, dudes. How do colors affect purchases? For retailers, shopping is the art of persuasion.
Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic. Click on the image below to see a larger view: View an enlarged version of this Infographic » Colors of the Social World (Wide Web) [Infographic + Video] by COLOURlovers. When a social network like Twitter allows a user to select a theme to represent themselves in the digital world, that user is choosing to identify their digital persona with colors...
And we wanted to look at who chooses what colors... If the world is made up of people and those people have a color preference... what then is the color of Texas? What color are mothers? What color are we? By looking at the more than 1 Million people who have used our Themeleon tool to design their Twitter Profile in the past 3 months, we were able to paint a picture of the world connecting colors to locations and profile data. *A little note regarding the "World vs. Click The Image Below for the High Res Version A Colorful Tour of the Themeleon World We took the colors from 100,000 profiles designed with Themeleon and geolocated them to the designers location. Colors of the Social Web from CHROMAom on Vimeo. Team Written by COLOURlover. Color Theory Infographic - Josh's on-again off-again. Color of the year 2010.