Alexandra Sampaio Pássaro
Digital Planner Jobs, vacancies, recruitment in London. Segurança Social Directa. Goodreads | Recent Updates. Ad Impression Measurement Guidelines. Measurement Guidelines and Measurement Certification: Overview In November 2004, the IAB and its members, with the support of major global organizations involved in the advertising and research disciplines, joined together to issue a global standard for counting online ad impressions. The initiative marked a number of significant firsts in the advertising industry. It was the first time that any advertising medium had developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content. It was also the first time a medium had launched a “global” measurement standard that has now been accepted by key industry stakeholder organizations in the U.S., Europe, Asia and Latin America.
Other media (such as television, radio and magazines) use different measuring techniques depending on country and region. Audited Technology + Audited Process = High Quality Ad Impression Counts The Guidelines Auditor Information FAQs 1. Online video ad metrics – The eMarketer Blog. iPad advertising formats that work. Advertisement At ad:tech in New York last week, executives from Condé Nast and National Public Radio shared some of their tactics in capturing advertisers and developing new creative for their iPad apps. These two large media companies may not be representative of what publishers with smaller budgets and smaller audiences are able to do to attract advertisers to their iPad apps, but their exploration of iPad advertising gives some clues about what's working.
Give purpose, don't repurpose. Michal Shapira, executive director of creative services and CND Studio at Condé Nast, said during a panel discussion at ad:tech that repurposing content from other mediums (such as TV commercials) doesn't work as well as creating content specifically for the iPad. “Detailed information and how-tos worked really well on the iPad,” Shapira said. Condé recently conducted a study about iPad engagement in order to better inform its advertising. Links should be relevant. Push the envelope. Condé Nast releases guidelines for iPad advertisers. Advertisement Condé Nast yesterday released “best practice” guidelines for iPad advertising, based on research of users who downloaded one of Condé’s iPad magazine apps.
The research, comprising more than 5,000 in-app surveys and more than 100 hours of interviews, provides some preliminary insights into how users are interacting with Conde’s iPad apps. Brands included in the study were GQ, Vanity Fair, Wired andGlamour. The advertising guidelines (below) are fairly predictable. Scott McDonald, Condé Nast’s SVP of research, admits that the company is still in the early stages of learning about what works and what doesn’t on the iPad and other mobile devices.
“We talked about being in R&D this year – but as far as I’m concerned we’ll be in it all next year too,” he said in an interview. “People are still in an early adopter phase. To learn more about these early adopters, Condé Nast is combining its in-app and in-person research with usage software built into its apps. Connected Devices: Does the iPad Change Everything? Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps.
The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment. The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Download a summary of the findings or contact us for information about acquiring a full copy of Nielsen's Connected Devices Playbook.
Among the insights: What People Watch | What People Buy. ANA - Association of National Advertisers | ANA. 4A's | American Association of Advertising Agencies. DoubleClick: The technology foundation for digital advertising. DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers. Read the full article We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in. Read the study Hear industry leaders like Neal Mohan, Wendy Clark and Jim Lanzone talk about the future of digital marketing. Watch now. Mediamind – Cross Channel Campaign Management, Ad Serving and Rich Media for advertisers and agencies.
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The Consumerist. Upload & Share PowerPoint presentations and documents. Cibertransistor.com | Media, Entretenimento, Publicidade, Tecnologia e Telecomunicações. Alexandra Pássaro (alexandrasampaiopassaro. Sophisticated but casual Alexandra has a real passion for art and culture. She prides herself on being in the know when it comes to the latest music and films. She always likes to have a good book on the go and her Digital camera is always with her. If not, the iPhone is her best friend to capture a moment! Alexandra believes in immersing herself in interesting experiences that make her look at people, places and opportunities from new angles. Being sensitive and creative she wants to feel connected to the world around her and actively seeks out opportunities to explore it.
Open-minded and inquisitive, Alexandra is the sort of person that likes to tackle problems head on, and she's not afraid to get her hands dirty in the process. Asking about the latest book she's got on the go or her favourite apps is probably the best way to get her talking. When it comes to travel, Alexandra loves to get as far away from the hustle and bustle of everyday life as possible. LONDON CALLING. Inbox (2,372) - birdie16 - Gmail. Your Blogging Home. ELÉCTRICO 28. Blogger Dashboard. Olhares Trocados em Lisboa. Huhh. Sara gritou surdamente de dor ao sentir um dos seus piercings da orelha esquerda ficar preso em algo.
Já passava das dez e estava atrasada para o que gostava de chamar o seu Day Job por isso entrou estouvada no metro e enganchou um dos seus brincos - na verdade brincos era como dantes se chamava, mas agora, em 2008, pleno século XXI, que começou ainda no século XX, já tudo eram piercings, por ser mais cool - no cachecol de um rapaz alto e magro, de sobretudo e óculos, que ia também a entrar no metro nesse momento. - Desculpe - disse ele um pouco envergonhado. Ao que Sara respondeu: -Obrigada - enquanto compunha o cabelo com um gesto rápido e algo embaraçado pela situação. Sentaram-se frente a frente nos dois últimos lugares da carruagem.
Sara dedilhou rapidamente uma SMS para a sua amiga do trabalho Raquel: "Estou atrsd. Mas afinal o que temos nós feito para defender a língua portuguesa ao longo dos anos? Estava agora com 23 anos. Deste vez pareceu-lhe diferente. Sara ficou atónita.
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