Alexandra Sampaio Pássaro
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Yes, It is! It's the ideal social network for Book lovers and people who love reading. Indeed! :) by Mar 8
Measurement Guidelines and Measurement Certification: Overview In November 2004, the IAB and its members, with the support of major global organizations involved in the advertising and research disciplines, joined together to issue a global standard for counting online ad impressions. The initiative marked a number of significant firsts in the advertising industry. It was the first time that any advertising medium had developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content.
Advertisement At ad:tech in New York last week, executives from Condé Nast and National Public Radio shared some of their tactics in capturing advertisers and developing new creative for their iPad apps. These two large media companies may not be representative of what publishers with smaller budgets and smaller audiences are able to do to attract advertisers to their iPad apps, but their exploration of iPad advertising gives some clues about what's working. Give purpose, don't repurpose. Michal Shapira, executive director of creative services and CND Studio at Condé Nast, said during a panel discussion at ad:tech that repurposing content from other mediums (such as TV commercials) doesn't work as well as creating content specifically for the iPad.
Advertisement Condé Nast yesterday released “best practice” guidelines for iPad advertising, based on research of users who downloaded one of Condé’s iPad magazine apps. The research, comprising more than 5,000 in-app surveys and more than 100 hours of interviews, provides some preliminary insights into how users are interacting with Conde’s iPad apps. Brands included in the study were GQ, Vanity Fair, Wired and Glamour . The advertising guidelines (below) are fairly predictable. Scott McDonald, Condé Nast’s SVP of research, admits that the company is still in the early stages of learning about what works and what doesn’t on the iPad and other mobile devices.
Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps. The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media.
DDB Takes Home Golds and Silvers at 2013 ARF David Ogilvy Awards March 28, 2013 The Advertising Research Foundation's David Ogilvy Awards for Excellence in Advertising Research announced its winners during the awards ceremony held at the Marriott Marquis in New York on March 19, 2013.
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Learn how publishers can supercharge ad performance and increases the value of their inventory with DFP Optimization. Read the full article Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers. We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in. Read the study
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Sophisticated but casual Alexandra has a real passion for art and culture. She prides herself on being in the know when it comes to the latest music and films. She always likes to have a good book on the go and her Digital camera is always with her. If not, the iPhone is her best friend to capture a moment!
Huhh. Sara gritou surdamente de dor ao sentir um dos seus piercings da orelha esquerda ficar preso em algo. Já passava das dez e estava atrasada para o que gostava de chamar o seu Day Job por isso entrou estouvada no metro e enganchou um dos seus brincos - na verdade brincos era como dantes se chamava, mas agora, em 2008, pleno século XXI, que começou ainda no século XX, já tudo eram piercings, por ser mais cool - no cachecol de um rapaz alto e magro, de sobretudo e óculos, que ia também a entrar no metro nesse momento. - Desculpe - disse ele um pouco envergonhado. Ao que Sara respondeu: -Obrigada - enquanto compunha o cabelo com um gesto rápido e algo embaraçado pela situação.