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DoubleClick: The technology foundation for digital advertising DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers. Read the full article We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in. Read the study Hear industry leaders like Neal Mohan, Wendy Clark and Jim Lanzone talk about the future of digital marketing. The Thought Boat Yahoo! España Yahoo ahora forma parte de familia Oath. Debido a la normativa europea de protección de datos, nosotros (Oath), nuestros proveedores y nuestros socios, necesitamos tu consentimiento para instalar cookies en tu dispositivo con el fin de utilizar tus datos de búsqueda, ubicación y navegación para entender tus intereses y personalizar y medir anuncios en nuestros productos. Oath también te proporcionará anuncios personalizados en los productos de sus socios. Más información sobre nuestro uso de los datos y tus opciones. Cómo los datos proporcionan mejores experiencias con anuncios
Universal Math 1 BT Font Free Download µfonts Download free fonts clipart and midi Search µfonts Ad Impression Measurement Guidelines Measurement Guidelines and Measurement Certification: Overview In November 2004, the IAB and its members, with the support of major global organizations involved in the advertising and research disciplines, joined together to issue a global standard for counting online ad impressions. The initiative marked a number of significant firsts in the advertising industry. It was the first time that any advertising medium had developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content.
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Alexandra Pássaro (alexandrasampaiopassaro Sophisticated but casual Alexandra has a real passion for art and culture. She prides herself on being in the know when it comes to the latest music and films. She always likes to have a good book on the go and her Digital camera is always with her. If not, the iPhone is her best friend to capture a moment! iPad advertising formats that work Advertisement At ad:tech in New York last week, executives from Condé Nast and National Public Radio shared some of their tactics in capturing advertisers and developing new creative for their iPad apps. These two large media companies may not be representative of what publishers with smaller budgets and smaller audiences are able to do to attract advertisers to their iPad apps, but their exploration of iPad advertising gives some clues about what's working. Give purpose, don't repurpose. Michal Shapira, executive director of creative services and CND Studio at Condé Nast, said during a panel discussion at ad:tech that repurposing content from other mediums (such as TV commercials) doesn't work as well as creating content specifically for the iPad.
Connected Devices: Does the iPad Change Everything? Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps. The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment. The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Download a summary of the findings or contact us for information about acquiring a full copy of Nielsen's Connected Devices Playbook. Among the insights:
Condé Nast releases guidelines for iPad advertisers Advertisement Condé Nast yesterday released “best practice” guidelines for iPad advertising, based on research of users who downloaded one of Condé’s iPad magazine apps. The research, comprising more than 5,000 in-app surveys and more than 100 hours of interviews, provides some preliminary insights into how users are interacting with Conde’s iPad apps. Brands included in the study were GQ, Vanity Fair, Wired andGlamour. The advertising guidelines (below) are fairly predictable. Scott McDonald, Condé Nast’s SVP of research, admits that the company is still in the early stages of learning about what works and what doesn’t on the iPad and other mobile devices.