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My Tech Style Sweepstakes. The Importance of Video in Social Media Marketing [Infographic] Are you attracting qualified leads with your social media marketing?

The Importance of Video in Social Media Marketing [Infographic]

With hectic schedules and a vast array of duties and responsibilities, many business owners and heads of companies fail to update their social media marketing strategies. They simply keep doing what they have done in the past, such as tweeting their blog posts and posting premium content offers on Facebook. When tackled strategically, social media can act as a powerful marketing channel, even for small businesses and B2B companies. TV Show Gets Re-Cut As Webisode Based On Social Network Comments. Traditionally, a TV show’s success has been judged by its Nielsen ratings.

TV Show Gets Re-Cut As Webisode Based On Social Network Comments

But now more and more, a show’s social cachet plays heavily into the definition of ‘success.’ Measurements including how many fans a show has, the level of conversation surrounding a show, and fan engagement (offline and online) have all become part of the equation for a show’s ‘reach’— instead of just how many people tuned in to watch. Photo by valentino328. 5 Ways Pepsi's Use of Social Media is Right On. The rise of social and mobile is rewriting the marketing playbook for even the most established companies.

5 Ways Pepsi's Use of Social Media is Right On

While many brands are still casting a wary eye at social media for business, Pepsi has embraced the technology, carving out an ambitious social strategy aimed at building relationships with the Millennial generation, soon to be the largest consumer group in US history. A recent article by David Hatch of US News and World Report does a great job of breaking down Pepsi’s social strategy, the centerpiece of which is its “Live For Now” marketing campaign.

The campaign, targeting 18-35 year olds, is a great example of an established brand effectively utilizing five critical aspects of social media marketing: consumer engagement, user-generated content, data aggregation, geo-local, and inbound marketing. Your Social Dashboard. Hi! I want to learn more about foursquare! What Pinterest is Doing that Facebook Isn't. Pinterest is growing fast, and 80% of the site's users are women ages 25-44.

What Pinterest is Doing that Facebook Isn't

Laura Skelton, owner of Prix-Prix, told me about Pinterest months ago when we met up one chilly Chicago morning for brunch. "Have you tried Pinterest? " she asked me with a glint of excitement in her eyes. I shook my head no. "Try it out, but be careful, you'll get addicted. " Gizmodo, DIGITAL LIFESTYLE.

Engadget. The Next Web - International technology news, business & culture. Tech. People. Money. TechCrunch. PSFK - the go-to source for new ideas and inspiration. Social Media News and Web Tips – Mashable – The Social Media Guide.