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My Tech Style Sweepstakes. The Importance of Video in Social Media Marketing [Infographic] Are you attracting qualified leads with your social media marketing?

The Importance of Video in Social Media Marketing [Infographic]

With hectic schedules and a vast array of duties and responsibilities, many business owners and heads of companies fail to update their social media marketing strategies. They simply keep doing what they have done in the past, such as tweeting their blog posts and posting premium content offers on Facebook. When tackled strategically, social media can act as a powerful marketing channel, even for small businesses and B2B companies. One way to reenergize and amplify your social media marketing is to create a short, highly shareable social video to boost social lead conversions. 3 Ways to Boost Social Media Marketing with Video 1. The first step to converting social media followers and fans into clients is getting them off your social media platforms and onto your email list. Be genuine. 2. 3. After you create a great social video, you need to maximize its shareability and drive traffic to your targeted landing page. TV Show Gets Re-Cut As Webisode Based On Social Network Comments.

Traditionally, a TV show’s success has been judged by its Nielsen ratings.

TV Show Gets Re-Cut As Webisode Based On Social Network Comments

But now more and more, a show’s social cachet plays heavily into the definition of ‘success.’ Measurements including how many fans a show has, the level of conversation surrounding a show, and fan engagement (offline and online) have all become part of the equation for a show’s ‘reach’— instead of just how many people tuned in to watch. TV shows that rank high on the social rankings aren’t necessarily the most highly rated– CW’s Vampire Diaries is often one of the most ‘social’ TV shows of the week, yet ratings are negligible. By Nielsen standards, the show ranks as the 122nd most popular broadcast show in the key 18-49 demographic.

That’s behind the perennially low rated (but cult favorites) 30 Rock and Community. The Vampire Diaries rewards its most social fans (and extends its reach) by ‘rehashing‘ each new episode as an online webisode. Vampire Diaries. Photo by valentino328. 5 Ways Pepsi's Use of Social Media is Right On. The rise of social and mobile is rewriting the marketing playbook for even the most established companies.

5 Ways Pepsi's Use of Social Media is Right On

While many brands are still casting a wary eye at social media for business, Pepsi has embraced the technology, carving out an ambitious social strategy aimed at building relationships with the Millennial generation, soon to be the largest consumer group in US history. A recent article by David Hatch of US News and World Report does a great job of breaking down Pepsi’s social strategy, the centerpiece of which is its “Live For Now” marketing campaign. The campaign, targeting 18-35 year olds, is a great example of an established brand effectively utilizing five critical aspects of social media marketing: consumer engagement, user-generated content, data aggregation, geo-local, and inbound marketing.

Social media marketing is becoming increasingly dependent on user-generated content, meaning reviews, comment, or any other input from customers. Why do so? Your Social Dashboard. Hi! I want to learn more about foursquare! What Pinterest is Doing that Facebook Isn't. Gizmodo, DIGITAL LIFESTYLE. Engadget. The Next Web - International technology news, business & culture. Tech. People. Money. TechCrunch. PSFK - the go-to source for new ideas and inspiration.

Social Media News and Web Tips – Mashable – The Social Media Guide.