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It seems like forever ago when I last wrote about MySpace on .eduGuru . Actually it was over a year and a half ago when I was exploring Social Media Sites for Higher Education Marketing , but one quote still stands out as an accurate way to describe MySpace. ”MySpace is like the wild wild west or Las Vegas of social media, dirty and ghetto” Yup, that quote pretty much summed up MySpace a year and a half ago and now it’s even worse. It’s like an abandoned Detroit neighborhood.
Understanding Google Wave... There’s now a website mocking Google Wave’s issues, called Easier To Understand Than Wave [background sound alert] (a site made by a Facebook employee, as Techcrunch reports).
Experian Hitwise launches new client website June 5th Experian® Hitwise®,a part of Experian Marketing Services, announced today the launch of a new interface to provide simple and faster access to insights for clients to execute marketing campaigns that drive results.
The most recent Advertising Week focused relentlessly on social media. I saw this firsthand as co-emcee of OMMA Global . I also saw it as an attendee of several other events. But for all the excitement and expert pontification, most people are getting it wrong. The fundamental problems and opportunities of social media don't lie in creating Twitter profiles or Facebook pages.
As Twitter use has exploded, it has become an increasingly important communications tool for organizations of all kinds. To understand the effect it has had on educational institutions, UniversitiesAndColleges.org has conducted a study on the Twitter usage of the top 100 colleges and universities in the United States. Table of Contents Data and Methodology The top 100 colleges were determined by the US News and World Report 2010 College Rankings . Data was collected during September 2009 from Twitter.com with additional statistics calculated using TweetStats .
Guest post by Becky Carroll: Read her blog | Follow her on Twitter
Posted by Suw Charman-Anderson I’ve been thinking a lot lately about jargon, especially in the field of social media. As someone who’s watched the social media market grow up over the last seven years, I’ve also watched the field-specific terminology flourish and I’ve seen it frustrate and flummox people too. Early in my social media career I had a client who could not explain what their company did without using huge amount of what was then brand-new terminology. It was a problem, because if you can’t explain to potential new clients what you do and how you do it in words they can understand, it can make it difficult to close new deals.
Because an underlying karma score is a number, product managers often misunderstand the interaction between numerical values and online identity. The thinking goes something like this: In our application context, the users' value will be represented by a single karma, which is a numerical value. There are good, trustworthy users and bad, untrustworthy users, and everyone would like to know which is which, so we will display their karma.
Noah Berger for The New York Times Tyler Kennedy, 9, uses YouTube to research school reports, guitar techniques and video games. Update | 12:00 p.m. Changed language to clarify that some figures referred to billions of views, not billions of people. Pretty much everyone knows that YouTube is the king of online video. Indeed, comScore recently said that in August, YouTube surpassed 10 billion views in a single month in the United States for the first time. That made YouTube nearly 20 times more popular than its nearest rival in online video, Microsoft , which showed just 547 million videos.
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This episode of 5Across is brought to you by the Knight News Challenge, a 5-year, $25 million contest to spur innovation in news. If you'd like to apply to win a grant of up to $5 million for an open source project, apply here by October 15.
All social media involve a dislocation that de couples the act of communication or interaction from its artifact, which is a text or recording. This is a shame, in some respects, but one that creates possibilities that wouldn’t exist if it weren’t for the medium. The medium allows us to be always here and now but visible elsewhere anytime. It has a built in “anyplace, anytime.” This anyplace, anytime is brought into focus by each of us when we use social media. For us it’s always now.
The enterprise microblogging service Socialcast is getting some interesting analytical functions. Unlike the data you can get from Bitly (the closest most people get to seeing real analytics on microblogging), Socialcast's new Social Business Intelligence feature is designed to help the mucky-mucks in your company "understand the social dynamics or your organization," not just see traffic patterns. If your company uses the Socialcast service for more than just occasional hobbyist microblogging--that is, if whoever hooked up your company with Socialcast also set up the important features the service offers, like integration into CRM, wikis, employee blogs, and other internal systems--then there could be a rich stream of social data coming from the product.
It seems that terms like social media expert and guru are stirring lots of conversations. Jason Falls, at socialmediaexplorer , wrote a post titled Enough With The Social Media Guru Attacks which he says “While I do agree with Leggio’s assessment that your social media “expert” should have case studies, proof points and successes that point to integrated wins with an overall marketing campaign, the truth is that limits the pool to about 3-4 dozen folks in the world. No one has been doing it that long and that successfully. We’re all learning as we go. Yeah, there are a few with some good proof points, but this world, as we know it, is 4-5 years old at best. And while the video ( produced on pretty damn cool software by the way ) was cleverly done by Markham Nolan and is a funny, playful look at the whole guru phenomenon, it undermines the credibility of anyone in the social media business by implying anyone can do this and do it well.
There's been a lot of negative press about social media marketing, everything from users not wanting to view it to companies not knowing how to create it and not being willing to spend on it. But the fact is, social media marketing is growing, and there are a number of executions that have generated success for the brands and the sites. iMedia Connection has spanned the spectrum of social media sites and found eight examples of marketing executions that truly shine. These efforts promote a range of products, from cellphones to soft drinks, and do so in a variety of ways that engage consumers, from entering contests to filling out polls. As you review the work described by the key marketers and social media providers below, you'll see there are many ways to get users to participate, enjoy the experience, and develop a positive image of the brand. What more could a marketer ask for?