The Quiet Ones | Rowan Simpson. Mindvalley insights. The search for meaning. Richard Branson is founder of the Virgin Group, one of the world's most recognisable brands. He’s always looking for entrepreneurial ways to drive positive change in the world... Richard's Story Holly is Richard and Joan Branson's daughter and Virgin's Chief Purpose and Vision Officer.
Holly is also a co-founder of Big Change, chair of Virgin Unite, a first-time author and mother of three… Holly's Story Sam is Richard and Joan Branson's son, founder of Sundog Pictures, co-founder of Big Change, a passionate philanthropist and father of two. Sam's Story Eve was Richard's mum and a born adventurer. Eve's Story. Start With Why, Simon Sinek. Cats and Dogs or Do You Know Your Mission From Your Vision. What's the difference between a cat and a dog? We know they are similar in many respects. For example, they are both mammals, they are both common pets, they are both furry and they both have four legs and a tail. But without getting into the biology, the differences are harder to explain. We know they are different, very different, it's just hard to put into words. Unlike when we explain the similarities, when we explain the differences we start to describe their personalities more and the superficial differences less.
For example, cats tend to look after themselves more and dogs need more attention. The same is true of mission statements and vision statements. And that's the problem. This is the reason I rarely if ever use either term - because I can't be sure everyone will know what I'm talking about. To describe the purpose or cause of an organization, I call it the WHY - something with a common definition that we can all agree on.