Six writing lessons from William Zinsser. Three decades years ago, when I was an English major who had talked his way into a newsroom internship in Longview, Wash., a reporter came up and handed me a book.
It was "On Writing Well," William Zinsser's classic guide for writers. Tips for those involved in writing website language. 5 Ways Storytelling Can Kill Your Message. Stories should relay a message and engage audiences, but sometimes they just fall flat.
Learn why stories can fail and how you can make your stories effective every time. September 01, 2014 We tell stories because they paint pictures in people’s minds. The Science of Storytelling. The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers:
An A-to-Z Guide to 2012's Worst Words - Entertainment. Every year is chock-full of words, and we have feelings about those words.
We live with them, we love them, we let them roll around in our mouths, and we express them. We think about them and spit them out, vehemently, when we are angry. We grow tired of them, we dislike some on sight, and we drop them, eventually, and move on to hate others. Literally The Worst Word On The Planet. I have always thought of the word 'literally' as someone else's problem.
Then, suddenly, it arrived: My summer of Literally. A recent family vacation revealed my brother as one of the worst offenders. He likes to couple ‘literally’ with the phrase… 'on the planet,' as in, “You are literally the best sister on the planet.” (Or rather, you were.) Secret of Good Writing - 11/05. The Science Writer's Secret Writers who use long words needlessly and choose complicated font styles are seen as less intelligent than those who stick with basic vocabulary and plain text, according to new research from Princeton University in New Jersey, to be published in a forthcoming issue of Applied Cognitive Psychology.
This implies that efforts to impress readers by using florid font styles and searching through a thesaurus may have the opposite effect. Study author Daniel Oppenheimer based his findings on students' responses to writing samples for which the complexity of the font or vocabulary was systematically manipulated. In a series of five experiments, he found that people tended to rate the intelligence of authors who wrote essays in simpler language, using an easy to read font, as higher than those who authored more complex works. The A to Z of Excellent Copywriting.
Best Quote Sites #websites #socialmedia #quotes #quotations. 10 Ways Specificity Will Help You Build a Profitable Audience. The power of story and theme. October 19, 2011 “Making magical things happen is a process,” said Joe Rohde, senior vice president and creative executive of Walt Disney Imagineering, at yesterday’s morning keynote General Session at the 2011 PRSA International Conference in Orlando, Fla.
He used examples from his work at Walt Disney World Resort’s Animal Kingdom theme park to further explain the importance of theme and story. Rohde led the team that conceptualized, designed and built Animal Kingdom, which veered away from the traditional structure of a theme park and focused more on nature. 3 Reasons to Master the Art of Storytelling. Storytelling is a timeless human tradition. Before the written word, people would memorize elaborate stories full of morals that shaped cultures for generations. Today, kids can barely sit through class, but spend hundreds of hours devouring Harry Potter books. We are wired for communicating through and learning from stories.
Unfortunately, storytelling has become a lost art in many businesses. The Secret to Powerful Communication in Two Words. How brain science can make you a better writer. A TV ad for kayak.com features an unscrupulous doctor manipulating a patient’s exposed brain, turning him into a puppet who flails away at a keyboard hunting and pecking for online travel deals.
It’s funny to some, offensive to others, but it illustrates a larger point that is important for writers. The brain influences the way readers respond to words, for better or worse. A growing body of research reveals that different parts of the brain respond to language in unique ways. Neuroscientists learned this by observing brain scans as subjects read. Writers can take advantage of these findings to connect with readers in deep, intimate and lasting ways. The science of “this is your brain,” “this is your brain on stories,” is relatively straightforward. Storytelling vs. Corporate Speak (A Graphic) Three Basic Elements of Content that Spreads. Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive.
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares.
Everyone loved his product except the evil king, who wanted to do away with it. Brené Brown: The power of vulnerability. Infographics in PR. Infographics are taking the Web by storm.
Not the infographics pioneered by USA Today to make the news more exciting for people that don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-want-to-share kind. Infographics are out of control – everyone is using them. That usually means they work great. An infographic about infographics. Using Stories to Overcome Fear - Peter Guber - The Conversation. By Peter Guber | 8:04 AM February 15, 2011 In uncertain times, if leaders don’t tell and sell a purposeful story that incites their employees, partners, investors, boards of directors, and other stakeholders to manage fear, confront uncertainty, and collaborate with change, someone else will write their future.
That usually leads to a story with an unhappy ending. Tell Stories - Stepcase Lifehack. We live in a world with information overload. Data, facts, statistics and definitive answers to specific questions are immediately available from search engines on the internet. But people want more than facts. They want understanding. They want meaning. They want context. Children ask their parents to tell them stories because they like to fit the pieces of the story into a context they can understand. Telling a story is a powerful way to get your message across. Great Leaders are Great Storytellers : Managing. MLK Shape of Spectacular Speech: A Visual Analysis of MLK's "I Have a Dream" Six Things You Need To Know About Body Language.
In our media training workshops, our clients are usually shocked to learn how much they communicate with their body language – and how little they know about what their bodies are saying. They often joke that they wouldn’t want to play poker against me, since I’d be able to easily read whether or not they’re bluffing. I assure them that if that were true, I’d have retired by age 30 and would be relaxing on my private island hideaway by now.