Telling your story
An A-to-Z Guide to 2012's Worst Words - Entertainment
I have always thought of the word 'literally' as someone else's problem. Then, suddenly, it arrived: My summer of Literally. A recent family vacation revealed my brother as one of the worst offenders. He likes to couple ‘literally’ with the phrase… 'on the planet,' as in, “You are literally the best sister on the planet.” (Or rather, you were.) Other literally fans (is it the heat?) Literally The Worst Word On The Planet
Secret of Good Writing - 11/05 The Science Writer's Secret Writers who use long words needlessly and choose complicated font styles are seen as less intelligent than those who stick with basic vocabulary and plain text, according to new research from Princeton University in New Jersey, to be published in a forthcoming issue of Applied Cognitive Psychology. This implies that efforts to impress readers by using florid font styles and searching through a thesaurus may have the opposite effect. Study author Daniel Oppenheimer based his findings on students' responses to writing samples for which the complexity of the font or vocabulary was systematically manipulated. In a series of five experiments, he found that people tended to rate the intelligence of authors who wrote essays in simpler language, using an easy to read font, as higher than those who authored more complex works.
The A to Z of Excellent Copywriting
Best Quote Sites #websites #socialmedia #quotes #quotations
10 Ways Specificity Will Help You Build a Profitable Audience
October 19, 2011 “Making magical things happen is a process,” said Joe Rohde, senior vice president and creative executive of Walt Disney Imagineering, at yesterday’s morning keynote General Session at the 2011 PRSA International Conference in Orlando, Fla. He used examples from his work at Walt Disney World Resort’s Animal Kingdom theme park to further explain the importance of theme and story. the power of story and theme
3 Reasons to Master the Art of Storytelling
The Secret to Powerful Communication in Two Words
How brain science can make you a better writer A TV ad for kayak.com features an unscrupulous doctor manipulating a patient’s exposed brain, turning him into a puppet who flails away at a keyboard hunting and pecking for online travel deals. It’s funny to some, offensive to others, but it illustrates a larger point that is important for writers. The brain influences the way readers respond to words, for better or worse. A growing body of research reveals that different parts of the brain respond to language in unique ways.
Storytelling vs. Corporate Speak (A Graphic) | Brandtelling
Three Basic Elements of Content that Spreads
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it. Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Fast Company | Business + Innovation
Brené Brown: The power of vulnerability
Infographics in PR Infographics are taking the Web by storm. Not the infographics pioneered by USA Today to make the news more exciting for people that don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-want-to-share kind. Infographics are out of control – everyone is using them. That usually means they work great. Are infographics linkbait?
An infographic about infographics
Using Stories to Overcome Fear - Peter Guber - The Conversation by Peter Guber | 8:04 AM February 15, 2011 In uncertain times, if leaders don’t tell and sell a purposeful story that incites their employees, partners, investors, boards of directors, and other stakeholders to manage fear, confront uncertainty, and collaborate with change, someone else will write their future. That usually leads to a story with an unhappy ending. Fear can paralyze or catalyze an organization.
We live in a world with information overload. Data, facts, statistics and definitive answers to specific questions are immediately available from search engines on the internet. But people want more than facts. They want understanding. They want meaning. They want context. Tell Stories - Stepcase Lifehack
Great Leaders are Great Storytellers : Managing
by Maria Popova The poetics of presenting, or why beautiful metaphors are better than beautiful slides. On August 28, 1963, Martin Luther King, Jr. rose to the top of the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom and delivered his legendary “I Have a Dream” speech before 250,000 civil rights supporters. MLK Shape of Spectacular Speech: A Visual Analysis of MLK's "I Have a Dream"
In our media training workshops, our clients are usually shocked to learn how much they communicate with their body language – and how little they know about what their bodies are saying. They often joke that they wouldn’t want to play poker against me, since I’d be able to easily read whether or not they’re bluffing. I assure them that if that were true, I’d have retired by age 30 and would be relaxing on my private island hideaway by now. Still, it’s true that being able to monitor your own body language – and read the body language of others – offers you great advantages as a communicator. Six Things You Need To Know About Body Language | Media and Presentation Training