Manual de creación de proyectos Transmedia. Camino a casa - proyecto transmedia. 'Transmedia Storytelling', por Draftfcb. Transmedia Storytelling 101. I designed this handout on transmedia storytelling to distribute to my students.
More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. What is Transmedia Storytelling? Transmedia storytelling uses multiple media platforms tell a narrative across time.
Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines. Transmedia storytelling is fully participatory. The audience becomes actively involved, elevated to social and creative collaborators.
Henry Jenkins - Comic-Con 2011. Un nuevo camino para la narración multimedia.