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Transmedia Storytelling 101

Transmedia Storytelling 101
I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference. Transmedia Storytelling 101 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

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Cloud schooling: why we still need teachers in the internet age Education guru Sugata Mitra and his colleagues — who have pioneered the “School in the Cloud” — are sending ripples through the world of education. Their idea is simple: provide learning spaces with ready access to internet connected computers. But instead of teachers directing students, the students are left to “self-organise” and learn by collaborating in groups. The only support provided is by online personnel who are there solely for encouragement. New digital curriculum resources Resources, tools and a website that helps to embed Indigenous perspectives across the curriculum A range of new resources have been added to the constantly expanding national pool of digital content made available by Education Services Australia. Here are some highlights of the newly added resources.

Smarter Creativity - Blog - The Futures of Entertainment, Narrative & Transmedia Storytelling is at the center of a massive convergence of technologies used for everything from advertising to arts and culture building or to simply entertain. This past November The Futures of Entertainment Conference, hosted by the Convergence Culture Consortium, took place at MIT. The conference brings together scholars and key thinkers from television, advertising, marketing, and the entertainment industries to discuss the unfolding future of the media landscape. Here are all the sessions from the conference along with complementary presentations, blog summaries, tweets and other related materials all in one convenient location for easy study. If you work in these industries and storytelling is at the center of what you create you must watch, they are an intensive course in the things that you will be expected to know how to execute in the very near future.

B.J. Novak Illustrates Interactive Reading October 2, 2014 Actor and author B.J. Novak demonstrated the art of interactive reading in a video about his new kid’s book, The Book with No Pictures. Despite the fact it doesn’t have a single illustration, the book has interactive reading techniques literally built into the pages: dramatization, questions for the kids, and plenty of opportunities to stop and discuss what happens in the book. I outline more of these reading strategies in my Born Reading Playbook, but if you are unsure about how to make kids participate when you read, this book (and book video) will help you learn.

Transmedia 202: Further Reflections The above video was shot by Scott Walker during one of my presentations at San Diego Comic-Con, during which I spoke about some of the controversy which has surrounded the definition of transmedia over the past six months or so. I’ve largely stayed out of these conversations, though you can find a very good summary of the debates here. I’ve been focusing on other projects and also I’ve been more interested in the shapes these discussions take than seeking to intervene in them directly, but over the summer, in a range of venues, I’ve been pushing and proding at my own definitions to see if I can capture some of my own shifting understandings of transmedia, especially as I am preparing to teach a revamped transmedia entertainment class at USC.

Frankenstein: Plot Overview In a series of letters, Robert Walton, the captain of a ship bound for the North Pole, recounts to his sister back in England the progress of his dangerous mission. Successful early on, the mission is soon interrupted by seas full of impassable ice. Trapped, Walton encounters Victor Frankenstein, who has been traveling by dog-drawn sledge across the ice and is weakened by the cold. Walton takes him aboard ship, helps nurse him back to health, and hears the fantastic tale of the monster that Frankenstein created. Victor first describes his early life in Geneva.

Henry Jenkins: frictions emerge over trans-media and money-making American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms. But he warned traditional media owners need to be ready to cede control of revenue in some cases to make it work for them. At a lecture earlier this week at the Institute of International and European Affairs in Dublin, Jenkins spoke about how content is gaining media and value in the era of spreadable media. He pointed to the oxymoron contained in the word 'content' which actually means 'contained'. "Content is no longer contained. It has become unmoored.

GRUZINSKI, Serge – La guerra de las imágenes- de Cristóbal Colón a 'Blade Runner' (1492-2019) You're reading a free preview. Pages 5 to 49 are not shown in this preview. You're reading a free preview. Pages 54 to 93 are not shown in this preview. How Transmedia Storytelling Is Changing TV Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it's going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. Yet it’s not a new concept. Star Wars, The Matrix, Dr.

The Complete Guide To Transmedia Storytelling Estimated reading time: 11 minutes, 8 seconds Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website, content that will help us to put our Brand in front of our audience, capturing its attention and generating social engagement and, from a purely SEO point of view, tons of links. What we often see are many individual actions, one for each medium used, which are almost always disconnected between them. Never, or very few times, the posts of the self-defined Content Marketing gurus in our industry, explain how those individual and often disjointed actions in fact form part of a much more complex strategy, how they are just a single molecule of a largest narrative body. And, let me tell you, that’s quite sad, because it is limiting.

How Did Howard Rheingold Get So “Net Smart”: An Interview Howard Rheingold has been one of the smartest, most forward thinking, most provocative writers about digital culture for the past several decades. He’s someone who always makes me think. Even a short hall way chat with Howard at a conference can lead to transformative insights about how we live within a networked culture. I have been lucky to know him for more than two decades now, and I treasure every interaction I’ve ever had with the guy. Howard embodies the transition which Fred Turner has documented between the counterculture of the 1960s and the cyberculture of today: he has a quirky personality which reminds me of Frank Zappa or Leon Redbone, and, as this interview suggests, he still carries with him some of the core values he first articulated working for the Whole Earth Catalog. So, it would be easy to see him as a voice from the past, but that would be a serious mistake, since he is still totally on top of the most recent developments in the field.

transmedia storytelling - reflective blig Prior to undertaking 402, my understanding of how fiction can improve literacy was superficial and at times a little misguided. Conceptualising how this new knowledge can be translated into a meaningful and educationally beneficial library program has been inspiring and transformational. Previously, I attributed the enjoyment and benefit of picture books to only literary novices (Anstey & Bull, 2006). The notion that students can learn 21st century critical and creative thinking skills by using picture books to critically analyse, deconstruct, and reconstruct a range of texts has been somewhat of a revelation. Quality picture books are used in literacy circles due to their effectiveness as well as their suitability for a specific age group (Spence, 2002). Sophisticated concepts within these texts help develop higher order comprehension and analytical skills.

What Does Platform Agnostic Mean? We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means anymore. Ask a web developer and she will invariably start waxing poetic about hardware architecture, software frameworks and programming languages.