Alok Purohit
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011. Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants).
HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons). The second is the slides used in the session (some of them are pretty funny). Finally, there's a full transcript of the session at the bottom.
Hope you enjoy it. Key Points from "Science of Inbound Marketing" Session 1. Help those that mention you get more attention and over time you get more mentions. 3. It is entirely possible for your marketing not to suck. 5. 6. 7. 8. Your industry isn't boring, your marketing is boring. 11. The last thing you want to do is automate marketing that's broken. 12. Slides From Session Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011 Hi. A couple of quick things.
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