2012. Digital Talents' Blog | Identifier et Développer le Talent Digital dans une stratégie e-business et e-marketing. - UDECAM - UNION DES ENTREPRISES DE CONSEIL ET ACHAT MEDIA - Brandy Sound est une agence specialiste de l’identite sonore, du design musical, conseil en communication sonore, met en relation valeurs de marques et emotions musicales, se positionne comme scenariste de la relation par le son. Santé. Le premier média de toute l’offre media : Tarifs pub, regies, offres, etudes, test plan presse, news 100%media - Offremedia#xtor=EPR-1.
Vidéos MyBrandStory, toutes les vidéos de MyBrandStory sur Wat.tv. La Fabrique RATP | Accueil. Group. Fubiz™ Agence Passage Piéton.
DOCNEWS - Newsletter. HUSH-HUSH. The future of advertising isn’t advertising / we are social. There’s been a lot of debate this year about what the future holds for agencies, culminating in this in depth look at the future of advertising in Fast Company. As you might guess, it’s a subject that’s pretty close to my heart, and during Internet Week I talked about the evolving agency landscape at the Results International event ‘Time to ‘reboot’ and prepare for growth’: As you can see from my deck above, I talked about four trends: the convergence of advertising and digitalthe convergence of earned and paid mediathe agency singularitya new kind of agency Those slides present a similar vision in a different way, and I love his networked media model on slide 10 (in fact I had so much deck envy I stole his much better title for my post), but his conclusions stop short of revealing the bigger picture: What’s emerging is a clear and simple separation between selling stuff and making useful stuff, people pitting experience design against messaging, a new model versus an old model.
Internet Advertising Bureau UK: trade association for the internet marketing industry. Paperplane - Street, ambient, guérilla marketing and out of home. CBlog. Le trendmag. Advertisers Show Early Interest in Apple iPad. Advertisers hot for iPad, even though details are murky. Major companies are rushing to secure advertising space from print and Web publishers that will have iPad-specific apps or websites ready for the product's launch on April 3. This is despite the fact that there are plenty of unknowns when it comes to how advertising on the iPad will work.
A report from The New York Times notes that a number of large corporations, including Coca-Cola, FedEx, Unilever, Toyota, Capital One, Oracle, and GM have already bought up advertising from the likes of Newsweek, Reuters, Time, Wall Street Journal, and NYT itself. In fact, Chase has bought out all of the NYT advertising units for two full months following the iPad's introduction to advertise its high-end Chase Sapphire credit card. "There is an appetite to be associated with the inevitable buzz—the buzz around the iPad has been so long-lived,"Alisa Bowen, senior vice president and head of consumer publishing at Thomson Reuters, told NYT.
The excitement may quickly fade depending on a number of factors. How the IPad Will Change the Advertising Business - Small Agency Diary. iPad : opportunités et menaces pour la presse écrite | Le blog de Philippe Chouraqui. L’iPad et autres tablettes vont de manière certaine révolutionner notre rapport aux médias, en les rendant toujours accessibles et en les intégrant dans notre quotidien. A moins d’être très motivés, il est quasiment impossible de lire un magazine sur un smartphone, et pas vraiment pratique de le faire sur un ordinateur. Le format des tablettes semble s’y prêter nettement plus. Ce format est certainement la plus belle opportunité et la plus grande menace des tablettes pour les médias. Menace car il leur offre la possibilité d’être paresseux, d’entretenir leur tendance à refuser de réformer un système qui a longtemps parfaitement fonctionné, mais qui est aujourd’hui totalement démodé. Une superbe opportunité si une réflexion sur de nouveaux contenus est menée. Les grands vainqueurs de cette révolution seront ceux qui parviendront à capter l’attention de leur lecteurs le plus longtemps possible, au delà de la moyenne actuelle d’une heure… et donc de les surprendre.