Transmedia Storytelling 101. I designed this handout on transmedia storytelling to distribute to my students.
More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference. An Inside Look at Coke Happiness Factory. The truth is the Happiness Factory is too large to be contained by a single site.
The HF3 site does house the main experience, but we extended the campaign so that it could live wherever users chose to interact with it. Most ad campaigns have a shelf life of a few months. A year, at the most. When we got the chance to work on Happiness Factory, it was going into its third year as one of Coca-Cola’s most successful campaigns in history.
In short, we were being trusted with something special. Transmedia Case Studies - Een video playlist op Dailymotion. Dailymotion Sign in Transmedia Case Studies Playlist created by Transmedialab | 16 videos.
