Social Media
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Googling “social media policy” returns nearly 5 million hits – obviously a topic getting lots of attention. Modifying the search to “personal social media policy” reduces the hits by 99%. That’s relatively scant attention to how individuals could or should formalize how we conduct ourselves personally across various social media channels.
What’s Your Personal Social Media Policy? | TalentCulture
22% of online Americans used social networking or Twitter for politics in 2010 campaign | Pew Research Center's Internet & American Life Project
Overview After first gaining prominence as tools for political engagement during the 2008 presidential election, social media became a regular part of the political environment for voters in the 2010 midyear elections. Some 22% of online adults used Twitter or social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself. (Overall, fully 73% of adult internet users went online to get news or information about the 2010 midterm elections, or to get involved in the campaign in one way or another.) In contrast to the 2008 race—in which Democratic voters led the way in their use of online social networks for political purposes—Republican voters and supporters of the “Tea Party” movement caught up with Democrats in their use of social media in 2010. “It is not necessarily that Democrats or young people or liberals have become less active,” author Aaron Smith told the New York Times .
Google started to integrate a new enhancement to search results this week that effectively rewards companies that have been cultivating brand advocates, and places the laggards of integrated social media programs two giant steps further behind. Your search results will now be enhanced with recommendations and suggestions from your social friends and social contacts. “When you’re signed into your Google account and you do a search, you’ll start seeing results of people you’re connected to on Blogger, Twitter, Flickr and other publicly available sites,” according to the Google promotional video .
Google Adds Personal Relevance « Media Bullseye – A New Media and Communications Magazine
Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of enterprise social networks , and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how? At last week’s Social Media Week events, there were several sessions about using social media to foment change ‘outside’– among citizens, voters, consumers, and audiences. No one at Social Media Week really talked about using these very media platforms and techniques inside organizations. This led me to wonder:
Social Media for Social Change — Inside the Organization? | Social Media Today
23 Social Media Facts to Share with Executives
For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate. Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel. If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Feel free to share in presentations as you like.
Welcome to episode #239 of Six Pixels Of Separation - The Twist Image Podcast . If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). Most recently, Jay and Amber released their debut business book, The Now Revolution - 7 Shifts to Make Your Business Faster, Smarter and More Social. The two of them are super smart when it comes to businesses, Social Media and what it takes to be competitive in this new world. I'm thrilled that they both agreed to be a part of this episode. Enjoy the conversation...
SPOS #239 - The Now Revolution With Jay Baer And Amber Naslund | Six Pixels of Separation - Marketing and Communications Podcast - By Mitch Joel at Twist Image
The publishing industry is one that gets a lot of attention from many different places. For all of this attention, though, there has never been a single location that brought together the many different voices of publishers, authors and agents all talking about the industry they have devoted their lives to. The magazines for the publishing industry are too insular, and broader social media discussions tend to be too broad. Today, a site called The GateKeepers Post is proposing to fill the gap by launching with a slate of top notch contributors from every corner of the publishing world all sharing their thoughts about the industry. I'm one of the featured contributors as well, and just published my first post on the site titled " How Indifferent Authors Might Kill Publishing
Influential Marketing Blog: The Publishing Industry Gets Its Own Social Network
You are here: Home » Episodes » Rich Media Advertising on Mobile Devices with Chhavi Upadhyay Larry discusses Rich Media Advertising on Mobile Devices with Chhavi Upadhyay, COO and Co-founder of Vdopia Inc.,the fastest growing, venture-funded video and mobile advertising technology.
Rich Media Advertising on Mobile Devices with Chhavi Upadhyay « Market Edge with Larry Weber - Online Radio - WebmasterRadio.FM
Social Media Strategy and Business Organizational Structure | .eduGuru
Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post , Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” but if your school wants to be active in social media by listening, commenting, sharing and curating, you’ll have to find a way to mold a strategy that fits into your organizational structure. Take a look at three organizational structure examples from Jeremiah Owyang in his Social Media Trends for 2010 presentation.
If you’re a resident of Maryland, you no longer have to fear a potential employer asking you to hand over the keys to your Facebook or Twitter p… Facebook frequently takes flack for privacy invasions, but the next controversial byproduct of the social network may be cyber espionage, according to… As the holiday brought out the best in people, reveling in their Easter eggs and double feasts this weekend, there was still plenty of digital, tech a… Does your cat show an interest in the images and sounds coming from your computer?
Social Media
Foursquare's University Badges Now Available at All Colleges & Universities
Foursquare has just announced that its “Foursquare for Universities” program is now available at every college and university around the world. That means the new-to-many-campuses university badges can be unlocked by any relevant checkins at any college or university campus around the globe. Foursquare’s collegiate checkins program began about a year ago with a partnership with Harvard . At the time, the idea behind the partnership was to help students connect with colleagues, friends and professors through the app and to help campus visitors find their way around interesting and useful on-campus locations. Last fall, Foursquare launched Foursquare for Universities , an official program to partner with many different schools. The program, which also made way for custom badges for each school, eventually grew to include more than 100 colleges and universities.2-D Codes: The 10 Commandments for Marketers
Jamie Turner is the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response . He is also the co-author of How to Make Money with Social Media , now available at fine bookstores (and a few not-so-fine bookstores) everywhere. It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes , EZcodes and Microsoft Tags to promote their products or services. The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses. I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe.Why Social Media Is Vital to Corporate Social Responsibility
Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for “That Morning Show” on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com . A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action.Old Spice To Use Chosen Superfan To Promote Next Ad
The next Old Spice commercial will go out to an audience of one: The brand is going to seed the ad to one superfan to disseminate within his or her social network. The move comes after the brand’s spokesman, Isaiah Mustafa, returned yesterday with a 74-second video explaining that he’s back. Mustafa was the star of the brand’s “ Smell Like a Man, Man ” campaign, which garnered more than 24 million views on YouTube last year, making it the most-viewed ad of 2010 . (Subsequent videos featuring Mustafa responding to fans’ questions brought in millions more views.) The company will choose the superfan based on his or her social media support.Homeless People Start Tweeting in New Awareness Initiative
It’s easy to ignore someone when you don’t know or care to know anything about them. But it’s different when that person shows up in your social media stream, telling you about a lonely day on the street or simply wishing you a happy Valentine’s Day. Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. Four homeless people — Danny ( @putodanny ), Derrick ( @awitness2011 ), Albert ( @albert814 ) and Carlos ( @jessie550 ) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.Education 2.0
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