Just started Social Media Metrics by @jimsterne. Good stuff t. What’s Your Personal Social Media Policy? | TalentCulture. Mike Brown On February 18, 2011 Googling “social media policy” returns nearly 5 million hits – obviously a topic getting lots of attention. Modifying the search to “personal social media policy” reduces the hits by 99%.
That’s relatively scant attention to how individuals could or should formalize how we conduct ourselves personally across various social media channels. My sensitivity to this grew recently when the opportunity developed to meet a couple of people in a city I was traveling to for business. Each of them had reached out and tweeted with me quite actively leading up to the trip. Our Twitter conversations had been very friendly and both appeared quite outgoing online. Out of a real interest in getting together, I suggested a tweetup along with another local person. Something must have told me I was pushing the boundaries since I scheduled the tweet for the next day to allow time to think about sending it.
Can I explain who I follow / like / link to? 22% of online Americans used social networking or Twitter for politics in 2010 campaign. 22% of online Americans used social networking or Twitter for politics in 2010 campaign Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself, and 2% of online adults did so using Twitter. That works out to a total of 22% of adult internet users who engaged with the political campaign on Twitter or social networking sites in at least one of the following ways: Republicans, who lagged behind Democrats in the 2008 campaign in some key aspects of social media use, caught up to Democrats in the midterm election cycle. The “political social media user” cohort represented by these 22% of internet users voted for Republican congressional candidates over Democratic candidates by a 45%-41% margin, and Republicans’ enthusiasm for using social media matched that of Democrats.
Political social media users stand out for their overall use of technology. 1. 2. 3. 1. Wow-we have only a. Social Media for Social Change — Inside the Organization? How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of enterprise social networks, and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how?
Has Social Media Movement Building moved inside organizations? At last week’s Social Media Week events, there were several sessions about using social media to foment change ‘outside’– among citizens, voters, consumers, and audiences. Social media — the latest, greatest tool set for social movement building –is being used outside organizations: No one at Social Media Week really talked about using these very media platforms and techniques inside organizations. But what of organizational social change agents? 23 Social Media Facts to Share with Executives. Thanks for stopping by! I appreciate it. If you enjoyed this post, please consider signing up to my RSS feed in your favorite reader or email. For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.
Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel. If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Enjoy this post? SPOS #239 - The Now Revolution With Jay Baer And Amber Naslund. The Publishing Industry Gets Its Own Social Network.
February 1, 2011 | 5 Comments The publishing industry is one that gets a lot of attention from many different places. For all of this attention, though, there has never been a single location that brought together the many different voices of publishers, authors and agents all talking about the industry they have devoted their lives to. The magazines for the publishing industry are too insular, and broader social media discussions tend to be too broad. Today, a site called The GateKeepers Post is proposing to fill the gap by launching with a slate of top notch contributors from every corner of the publishing world all sharing their thoughts about the industry. I'm one of the featured contributors as well, and just published my first post on the site titled "How Indifferent Authors Might Kill Publishing. " I asked the founder, Jeff Rivera, to share a few thoughts on why the site is so important, who might be interested in reading it, and what we can expect in the coming months. 1. 2. 3.
Rich Media Advertising on Mobile Devices with Chhavi Upadhyay « Market Edge with Larry Weber. Social Media Strategy and Business Organizational Structure. Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post, Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” but if your school wants to be active in social media by listening, commenting, sharing and curating, you’ll have to find a way to mold a strategy that fits into your organizational structure.
Take a look at three organizational structure examples from Jeremiah Owyang in his Social Media Trends for 2010 presentation. They are distributed, centralized, and coordinated. Organizational Models by Jeremiah Owyang Depending on your institution’s existing organizational structure, one of these strategies may work best for you. Distributed Think of a distributed structure as a ground-up approach. Pros: Cons: Centralized Coordinated Summary About the author. Meetup Redesign Gets Thumbs Down - PRNewser. Social Media.
Foursquare's University Badges Now Available at All Colleges & Universities. Foursquare has just announced that its "Foursquare for Universities" program is now available at every college and university around the world. That means the new-to-many-campuses university badges can be unlocked by any relevant checkins at any college or university campus around the globe.
Foursquare's collegiate checkins program began about a year ago with a partnership with Harvard. At the time, the idea behind the partnership was to help students connect with colleagues, friends and professors through the app and to help campus visitors find their way around interesting and useful on-campus locations. Last fall, Foursquare launched Foursquare for Universities, an official program to partner with many different schools.
The program, which also made way for custom badges for each school, eventually grew to include more than 100 colleges and universities. Now, university badges will be available at any campus around the world. 2-D Codes: The 10 Commandments for Marketers. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere. It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes, EZcodes and Microsoft Tags to promote their products or services.
The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses. I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe. Some of them have been quite brilliant (as is the case with the Smithsonian Institution’s Neanderthal exhibit, which we’ll talk about in a second). Others have been … well, not so brilliant. Brilliant Uses of 2-D Codes The 10 Commandments of Using 2-D Codes for Business 1. Why Social Media Is Vital to Corporate Social Responsibility. Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for "That Morning Show" on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com. A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action.
As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. Corporate Social Responsibility Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Today, CSR functions as more than just a set of guidelines to keep companies out of trouble. 1. 2. 3. Old Spice To Use Chosen Superfan To Promote Next Ad. The next Old Spice commercial will go out to an audience of one: The brand is going to seed the ad to one superfan to disseminate within his or her social network.
The move comes after the brand's spokesman, Isaiah Mustafa, returned yesterday with a 74-second video explaining that he's back. Mustafa was the star of the brand's "Smell Like a Man, Man" campaign, which garnered more than 24 million views on YouTube last year, making it the most-viewed ad of 2010. (Subsequent videos featuring Mustafa responding to fans' questions brought in millions more views.) The company will choose the superfan based on his or her social media support. "We'll be scouring the web," Old Spice rep Mike Norton says.
He says that the video will be e-mailed to one superfan sometime in the next couple of weeks, but well before the ad breaks on February 7, the day after the Super Bowl. The new ads support a line called the Old Spice Fresh Collection that began appearing on shelves last fall. What do you think? Homeless People Start Tweeting in New Awareness Initiative. It's easy to ignore someone when you don't know or care to know anything about them.
But it's different when that person shows up in your social media stream, telling you about a lonely day on the street or simply wishing you a happy Valentine's Day. Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account. The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city. Between January 2009 and January 2010 the total number of unsheltered individuals within New York City rose an estimated 34%; this figure doesn’t include the tens of thousands staying in shelters. The back half of that mandate is sure to cast aspersions on the project's motives.
Dell To Launch Social Media Listening Command Center [EXCLUSIVE] Dell’s CEO Michael Dell and CMO Karen Quintos will officially launch the company’s Social Media Listening Command Center today. We first heard wind of this development in October when Dell's Vice President of Social Media and Community Manish Mehta announced that Dell had plans to launch the program at Altimeter's Rise of Social Commerce Conference.
Just more than two months later, that announcement is coming to fruition with the opening of the center. Shortly after the October announcement, Mehta commented on a blog post by Altimeter's Industry Analyst Jeremiah Owyang about the project's purpose: "Our new 'Ground Control' is about tracking the largest number [of] possible conversations across the web and making sure we 'internalize' that feedback — good and bad... "Dell’s Ground Control is also about getting that information to the right people wherever they are in the Dell organization, globally and functionally.
What Is Your Brand’s Social Voice? LinkedIn Now Allows Advertisers to Target Users by Job Title & More. Article. Social gaming exploded in 2010. Addictive apps like FarmVille and Mafia Wars grabbed the attention of social network users, the press—and marketers. eMarketer forecasts social gaming revenues will surpass $1 billion this year. Most of those dollars will come from virtual items purchased by the 61.9 million internet users who will play social games this year, according to eMarketer estimates. That represents 27% of the US internet audience and will rise to 29% by 2012. “That is a spectacular number considering that this form of gaming took off in earnest less than two years ago,” said Paul Verna, eMarketer senior analyst and author of the new report, “Social Gaming: Marketers Make Their Move.”
“Next year’s growth will be modest compared with the meteoric rise of this form of gaming in its first two years, but the projected increase will be healthy enough to sustain multiple opportunities for game developers, publishers, investors and marketers.” To purchase the report, click here. 3 Ways to Capitalize on the Opportunity Economy. Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you take it. This is the Opportunity Economy, and social media lets you tap into it like never before. There are 3 primary ways you can capitalize on the Opportunity Economy: 1. Opportunities Via Geography Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant.
Imagine owning a restaurant and then sending a staff member to the adjacent restaurant, where he or she would stand in the bar area and offer coupons to patrons. 2. Flint Communication is a full-service advertising agency based in Fargo, North Dakota. A quick check of Yahoo! 3. “Does anyone know any Volleyball camp or clubs available during summer?” 3buffer. How to Gain Competitive Insight With Social Media. Are you looking for that competitive edge? Want to know what your peers are up to? Using social media to research competitors can provide useful information for any business looking to . Learning about your competitors’ activities can give you insight into what works and what doesn’t. The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well.
Let’s take a look at some of the things you can . Competitor Research Through Twitter Twitter can be a great source of information, because you not only can view a user’s tweets (assuming they’re not private, which generally business Twitter accounts aren’t), but also a user’s followers and the conversation that’s being directed toward him or her. The first and most useful information you can learn from looking at a competitor’s Twitter account is simply the strategy they’re using. Have you ever wanted to ? Curation Becomes Social: Pearltrees Launches 'Team' Version.
Social networking sites are a 'modern form of madness' Police Lesson - Social Network Tools Have 2 Edges. On The Media: This Week. Content Marketing. Penn Olson. Conversation Agent. Why Everything you Know about Influence is Wrong.