Mike Brown On February 18, 2011 http://brainzooming.com/ Googling “social media policy” returns nearly 5 million hits – obviously a topic getting lots of attention.
Overview After first gaining prominence as tools for political engagement during the 2008 presidential election, social media became a regular part of the political environment for voters in the 2010 midyear elections. Some 22% of online adults used Twitter or social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself. (Overall, fully 73% of adult internet users went online to get news or information about the 2010 midterm elections, or to get involved in the campaign in one way or another.) In contrast to the 2008 race—in which Democratic voters led the way in their use of online social networks for political purposes—Republican voters and supporters of the “Tea Party” movement caught up with Democrats in their use of social media in 2010. “It is not necessarily that Democrats or young people or liberals have become less active,” author Aaron Smith told the New York Times .
Google started to integrate a new enhancement to search results this week that effectively rewards companies that have been cultivating brand advocates, and places the laggards of integrated social media programs two giant steps further behind. Your search results will now be enhanced with recommendations and suggestions from your social friends and social contacts. “When you’re signed into your Google account and you do a search, you’ll start seeing results of people you’re connected to on Blogger, Twitter, Flickr and other publicly available sites,” according to the Google promotional video .
How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of enterprise social networks , and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how? Has Social Media Movement Building moved inside organizations? At last week’s Social Media Week events, there were several sessions about using social media to foment change ‘outside’– among citizens, voters, consumers, and audiences.
Thanks for stopping by! I appreciate it. If you enjoyed this post, please consider signing up to my RSS feed in your favorite reader or email. For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.
Welcome to episode #239 of Six Pixels Of Separation - The Twist Image Podcast . If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). Most recently, Jay and Amber released their debut business book, The Now Revolution - 7 Shifts to Make Your Business Faster, Smarter and More Social. The two of them are super smart when it comes to businesses, Social Media and what it takes to be competitive in this new world. I'm thrilled that they both agreed to be a part of this episode. Enjoy the conversation...
February 1, 2011 | 5 Comments The publishing industry is one that gets a lot of attention from many different places. For all of this attention, though, there has never been a single location that brought together the many different voices of publishers, authors and agents all talking about the industry they have devoted their lives to. The magazines for the publishing industry are too insular, and broader social media discussions tend to be too broad. Today, a site called The GateKeepers Post is proposing to fill the gap by launching with a slate of top notch contributors from every corner of the publishing world all sharing their thoughts about the industry.
Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post , Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” but if your school wants to be active in social media by listening, commenting, sharing and curating, you’ll have to find a way to mold a strategy that fits into your organizational structure. Take a look at three organizational structure examples from Jeremiah Owyang in his Social Media Trends for 2010 presentation.
Foursquare has just announced that its "Foursquare for Universities" program is now available at every college and university around the world. That means the new-to-many-campuses university badges can be unlocked by any relevant checkins at any college or university campus around the globe. Foursquare's collegiate checkins program began about a year ago with a partnership with Harvard . At the time, the idea behind the partnership was to help students connect with colleagues, friends and professors through the app and to help campus visitors find their way around interesting and useful on-campus locations. Last fall, Foursquare launched Foursquare for Universities , an official program to partner with many different schools. The program, which also made way for custom badges for each school, eventually grew to include more than 100 colleges and universities.
Jamie Turner is the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response . He is also the co-author of How to Make Money with Social Media , now available at fine bookstores (and a few not-so-fine bookstores) everywhere. It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes , EZcodes and Microsoft Tags to promote their products or services. The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses. I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe.
Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for "That Morning Show" on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com . A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action.
The next Old Spice commercial will go out to an audience of one: The brand is going to seed the ad to one superfan to disseminate within his or her social network. The move comes after the brand's spokesman, Isaiah Mustafa, returned yesterday with a 74-second video explaining that he's back. Mustafa was the star of the brand's " Smell Like a Man, Man " campaign, which garnered more than 24 million views on YouTube last year, making it the most-viewed ad of 2010 . (Subsequent videos featuring Mustafa responding to fans' questions brought in millions more views.) The company will choose the superfan based on his or her social media support.
It's easy to ignore someone when you don't know or care to know anything about them. But it's different when that person shows up in your social media stream, telling you about a lonely day on the street or simply wishing you a happy Valentine's Day. Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. Four homeless people — Danny ( @putodanny ), Derrick ( @awitness2011 ), Albert ( @albert814 ) and Carlos ( @jessie550 ) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.
Dell’s CEO Michael Dell and CMO Karen Quintos will officially launch the company’s Social Media Listening Command Center today. We first heard wind of this development in October when Dell's Vice President of Social Media and Community Manish Mehta announced that Dell had plans to launch the program at Altimeter's Rise of Social Commerce Conference. Just more than two months later, that announcement is coming to fruition with the opening of the center. Shortly after the October announcement, Mehta commented on a blog post by Altimeter's Industry Analyst Jeremiah Owyang about the project's purpose: "Our new 'Ground Control' is about tracking the largest number [of] possible conversations across the web and making sure we 'internalize' that feedback — good and bad... "Dell’s Ground Control is also about getting that information to the right people wherever they are in the Dell organization, globally and functionally.
Partnering with my colleague Steve Bagdasarian , we took a stab at categorizing how brands engage on Twitter.