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Editor’s note: Brian Solis is principal at Altimeter Group, a research-based advisory firm, and the author of “The End of Business As Usual.” You can follow him on Twitter @briansolis. You Like me…you really Like me. Wait.
Facebook to Marketers, It’s Time for a Click to Action
Great Content Marketing Ideas for Using Google Plus
Author: Adam Barber Adam is a director at Castleford Media, a custom news and content agency based in Sydney, Australia. Castleford is a leading provider of tailored content marketing solutions, supporting our client's web, social media and email campaigns with unique, white label content and expert consultancy. You can follow Castleford on Twitter @castlefordmedia or connect with Adam on Google+ .
Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Data helps drive sound decisions and even settle arguments. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
How to Fix 4 Toxic Marketing Problems With Analytics
Author: Joe Chernov Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos.
Content Marketing as a “Force Multiplier” | Content Marketing Institute
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand the many changes that have come into our industry because of the Internet, mobile and now, touch. For many they're being forced to do so while others continue to "stay the course." That being said, I also see many professional in the Digital Marketing space not truly embracing the power and opportunity that is now in front of our faces.
Being Digital | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Guest post by Jay Baer and Amber Naslund , inspired by their new book The NOW Revolution : 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible. This internal news wire enables employees to co-create a living history of the organization, and that helps shape the proactive messaging you’ll distribute across the social web.
Deploying Volunteer Marketing Armies with Internal Social Media Brian Solis
Monster.com
It’s All About Revenue — powered by Eloqua
by Egan Cheung on April 15, 2012 in Email marketing We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month…Reviews Content Rules by Ann Handley and CC Chapman — It's All About Revenue
149 ♻ Retweet Content Rules could be dubbed “the encyclopedia of content marketing,” that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat people. Content Rules could be dubbed “the Bible of content marketing,” if only comparing a business book to sacred scripture didn’t counter-intuitively violate the authors’ own guidelines (banned words #18: “offensive phrases”).
Brian Solis « Defining the convergence of media and influence Brian Solis
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose.
Last year at SXSW , Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by demonstrating the impact of digital actions and interaction between people and businesses. Whether intentional or not, Crowley and team unlocked the elusive gates that separated the last mile of engagement between local businesses and their customers and prospective patrons.
Checking-in to the State of Foursquare « Brian Solis Brian Solis
Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.
Behaviorgraphics: Discovering the "Me" in Social Media Brian Solis
2011 Social Media Marketing Industry Report | Social Media Examiner
Have you pondered any of these questions? “ Where are my peers targeting their social media efforts? What benefits are they achieving?Advertising
Charlotte Woolard IBM Inc. produced more than 200 interactive online events last year, carrying marketing messages, educational sessions and expert advice to global audiences via a digital channel it calls the IBM Global Virtual Events Center. In 2011, Cornerstone Information Systems, a provider of technology for the corporate travel market, changed the way its sales team was organized. Along with that, said Alan Minton, senior VP-marketing, the marketing department decided to revamp its sales support processes as well.
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