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Editor’s note: Brian Solis is principal at Altimeter Group, a research-based advisory firm, and the author of “ The End of Business As Usual .” You can follow him on Twitter @ briansolis . You Like me…you really Like me. Wait.
Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Data helps drive sound decisions and even settle arguments. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand the many changes that have come into our industry because of the Internet, mobile and now, touch. For many they're being forced to do so while others continue to "stay the course." That being said, I also see many professional in the Digital Marketing space not truly embracing the power and opportunity that is now in front of our faces.
Guest post by Jay Baer and Amber Naslund , inspired by their new book The NOW Revolution : 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible. This internal news wire enables employees to co-create a living history of the organization, and that helps shape the proactive messaging you’ll distribute across the social web.
36 in Share 12 Content Rules could be dubbed “the encyclopedia of content marketing,” that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat people. Content Rules could be dubbed “the Bible of content marketing,” if only comparing a business book to sacred scripture didn’t counter-intuitively violate the authors’ own guidelines (banned words #18: “offensive phrases”).
Last year at SXSW , Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by demonstrating the impact of digital actions and interaction between people and businesses. Whether intentional or not, Crowley and team unlocked the elusive gates that separated the last mile of engagement between local businesses and their customers and prospective patrons.
Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.
Have you pondered any of these questions? “ Where are my peers targeting their social media efforts? What benefits are they achieving?
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is one train of thought (personally, I'm offering a different perspective over on my We, Robots blog, which looks at augmentation over automation of all things robotics, 3D printing, telepresence and more). It's scary to think that one day, you may read an article in a magazine or newspaper or online that had no human intervention. No humanity, no personalized style and more.
The Distraction Of Twitter | Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist ImageFebruary 22, 2011 9:04 PM The Distraction Of Twitter It's going to come to a head at some point soon.
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Seth Godin releases his latest, Poke The Box , today, Guy Kawasaki releases his next book, Enchantment , on March 8th and Gary Vaynerchuk is about to unleash his sophomore effort, The Thank You Economy on March 8th as well.
Google is all about content; Facebook is all about communication. - Kailash Ambwani CEO of FaceTime Communications Today I want to share a few articles that I found over last month or so. All these articles talk about non-intuitive observation. They all point to importance of communication, and how enabling communication is really the key to harness the explosive network effect of social network.
Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. 1,700 in Share