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Small Business Marketing w/Social

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<strong>News Release:</strong> Localeze to Provide Business Listings for Facebook Places. Are New SMBs Creating Facebook Pages Before Google Place Pages? Executive Summary: Who knows?

Are New SMBs Creating Facebook Pages Before Google Place Pages?

But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton. Social media: Hype or money-maker for your small business? By Rhonda Abrams for USA TODAY You've got 3,560 people following you on Twitter and 1,450 fans on your Facebook page.

Social media: Hype or money-maker for your small business?

That's great for your ego, but what's it doing for your bank account? App Lets Brands Add Groupon-Like Deals to Facebook Pages. Wildfire, makers of promotional tools for brands on Facebook, is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub.

App Lets Brands Add Groupon-Like Deals to Facebook Pages

The new application is called Group Deals, and it is designed to be like a do-it-yourself Groupon add-on to Facebook Pages and company websites via Facebook Connect. Wildfire users can create and define their own deal-a-day style promotions, which will allow interested brand fans to purchase the deals via their PayPal accounts. During the setup process, application users can set the value of the deal, define the threshold needed to activate it and link it to their e-commerce system through their own pre-defined discount codes. Brands can also set deal terms and conditions and customize the appearance of the check-out page, as well as use their own images to tweak the application's appearance.

The final step is to the publish the deal to a Facebook Page or a company website. Obviously, there's huge potential here. How Social Media Drives New Business: Six Case Studies. Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare.

How Social Media Drives New Business: Six Case Studies

The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. Reader. SMBs Bypassing Search for Social Media? I presented yesterday at the Inman Real Estate Connect show in San Francisco.

SMBs Bypassing Search for Social Media?

Chaîne de PorterNovelli. Mobile marketing cooks up profits for Frisco-based Scotty P's bu. Gretchen and Don Reed hadn't planned to eat at Scotty P's one recent Friday.

Mobile marketing cooks up profits for Frisco-based Scotty P's bu

But she got a text message at 10:30 that morning offering a buy-one, get-one hamburger if she showed up between 11 a.m. and 2 p.m. at the location at Preston Road and Forest Lane where the couple regularly dine. When they arrived, Gretchen showed the text message on her phone to the cashier and scored a free burger for Don. The Dealmap – The best local deals, coupons and discounts from t. SimpleGeo - Location is Hard. Make it Simple. Social Network eCommerce. Sell on multiple platforms An embeddable, centrally managed storefront that works on Facebook, mobile, blogs (like WordPress and Joomla), and basically any site you choose.

Social Network eCommerce

Increase flexibility on option sets and inventory More control over products with attributes (like color and size) and the ability to track separate inventory for those SKUs. Configure shipping rules by geographic location Use your own shipping account for discounted rates and set up rules for accurate freight-pricing based on geographical locations. Complete Brand Marketing on Facebook. Oracle Oracle Solutions Social Relationship Management.

Complete Brand Marketing on Facebook

8 Stages of Listening: Social Media Tips from Jeremiah Owyang. On June 15th, MarketingProfs hosted a webcast, titled “8 Stages of Listening: How to Monitor, Analyze and Participate in Customer Conversations using Social Media”, featuring Jeremiah Owyang from the Altimeter Group.

8 Stages of Listening: Social Media Tips from Jeremiah Owyang

This one hour webcast was jam packed with information and to help make it easier to digest it was broken down into three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Below are a recap and the social media lessons learned from Jeremiah Owyang. 8 Stages of Listening No Objectives at All: This first stage involves a listening program however there is no specific goal or actionable items taken from the data. Kid with oil stuck on her! Destin Beach, Fl. June 23rd, 2010. Facebook and Twitter users spend 1.5x more online than the avera. InShare13 If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web.

Facebook and Twitter users spend 1.5x more online than the avera

Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its Q1 U.S E-Commerce Spending Report recently, finding that online retail spending approached $34 billion in Q1 2010, which represents a 10 percent boost compared to last year. The surge also symbolizes the first time that growth rates hit double-digits since the second quarter of 2008. In its detailed report, comScore also revealed both interesting and promising insight into the social consumer and their spending habits. Consumers on Twitter According to the report, 23% of Twitter users follow businesses to find special deals, promotions, or sales.

Consumers on Facebook Online Spending #EngageorDie Please consider reading my new book, Engage! Design a Facebook page for Free! The loyalty program system within foursquare continues to evolve. Foursquare was created to motivate people to discover interesting things around them. As the platform has evolved, we’ve started to experiment with many different ways to encourage users to explore, from surfacing great tips that come from the friends you trust to rewarding users who frequent the gym or commute via public transit.

Thousands of merchants, too, are actively claiming their venues in the system and providing additional incentives on the platform in the form of Special offers and Mayor Offers. Some of these are sole proprietors such as the Mermaid Inn in our hometown of New York City, while others are nationwide initiatives from the likes of Starbucks, Sports Authority, Ben & Jerrys, and Whole Foods. Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His.

I recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing.