7 Steps to Creating and Cultivating a Brand in Social Media
inShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. Even though Social Media represents nothing short of a revolution in business, it starts with practical steps that help you find the answers to move forward with confidence and direction. 1. Social Media is about people connecting with people, not avatars. 2. Assess how the brand is perceived today using search tools for the traditional and social web. 3. Each tool mentioned above provides you with alert systems to let you know when your keywords appear online as they happen. 4. Twitter, Facebook, YouTube, Flickr, blogs, are among the most often social networks discussed in popular media today. 5. 6. 7.
Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned. One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation. In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s. Here are four threats, aside from natural disaster, or whole scale physical attack for Silicon Valley today, along with a futuristic probing of their possible conclusions in the coming decades:
9 Hot Tips for Small Business Marketing on Facebook
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With 845 million users, Facebook has become an increasingly useful tool for brands, and it's important to have a strong presence on the social network. Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook. In fact, some of these marketing tactics are used by the biggest brands in the world. Ready for your brand to get in front of the 845 million? 1. Before you launch your brand presence on Facebook, you need to make sure that your vanity URL is available — and that it’s simple and easy to remember. 2. 3. Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. 4. 5. 6. 7.
B2B Content Marketing Best Practice Guide
Overview The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment. While this report is dedicated to B2B practitioners, the principles and techniques involved in content marketing are broadly similar for B2C. About this report The B2B Content Marketing Best Practice Guide, written by experienced e-commerce consultant and practitioner James Gurd, is focused on what we consider to be the three pillars of B2B content marketing: Note: We have deliberately avoided using the phrase "content strategy" because we believe that content marketing is a tactical execution, an integral part of your overall business strategy. Table of contents IntroductionAbout EconsultancyAbout the authorWhat Do We Mean by Content Marketing?
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Online Internet Marketing & Search Engine Optimization Forum
21 Must-Read Tips To Write Better Web Content
As a full time blogger and freelance writer, writing web content is part of my daily routine. Since it earns me a living too, it’s mandatory for me to consistently polish my skills as a writer and write better content. I am sure a lot of bloggers and web content creators realize the importance of good content and like me, they too try to write better articles everyday. To help them further, I decided that I’ll scour some of the most well known blogs and sites which include content on blogging and writing in general and list 21 excellent articles which could greatly improve your writing skills. Although most of these articles are primarily aimed at helping those who create web content, they could be useful to anyone who writes for a living and would love to write better. Cheers, Abhijeet
