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Marketing Automation Success Begins And Ends With Content. [Infographic] The biggest digital marketing trends that you should know. Events-for-march-167518-2 Marketing is going to be more personal than ever and it’s going to be more challenging than ever.

If you are not adjusting your marketing with the the new trends in mind, someone else will. The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27 invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, submit your post here. Featured Image Copyright: peshkova / 123RF Stock Photo. Is Your Marketing Focus Internal or External? If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem.

All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. Every other decision flows from what you know about your clients and their needs. Recommended for You Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention Quite a bit of this is Marketing 101: benefits, not features; pain points; the cost of doing nothing; points of differentiation; and so on.

How to Create a 360-Degree Digital Marketing Strategy. Digital marketing has become critical for business growth over the past few years.

Whether you’re emailing customers with personalized promotions, queueing up a social media campaign, or revising your organic SEO ranking, these are all necessary pieces of a 360-degree digital marketing strategy. For small businesses, understanding the critical elements of a digital marketing strategy positions them for success and growth. Wheelhouse Advisors assembled a fantastic infographic that breaks down the eight essentials of a digital marketing strategy, and how small businesses can use each to their advantage.

This is an incredible resource for small and micro businesses. Top Tips for Creating your Integrated Digital Marketing Strategy for 2017. Now is the perfect time for planning and refining your 2017 digital marketing strategy, and before putting pen to paper (or more likely mindmap to spreadsheet), take a step back and think about the integrated opportunities that can drive your strategic digital success in 2017 and beyond.

In this article, I share some of my favourite and successful, practical tips for making the most out of integration within digital marketing, planning, and strategic thinking. At this stage, let me set expectations, of what I mean by ‘integrated marketing’ and offer some information on why businesses need a strategy: Why integration matters online. Digital Marketing Trends for 2017. The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers In this article, I'll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead.

But, it's not only my view, since I have 'crowdsourced' the importance of the different trends rated by the popularity of each trend. For all members of Smart Insights, we also have a more detailed free download of the marketing megatrends for 2017, which are 9 digital marketing and martech megatrends will help give you an edge in 2017. In the download we discuss machine learning and artificial intelligence, which for me is the biggest trend in marketing right now. Machine learning techniques apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing. CES 2017: A glimpse into the future of marketing. CES is a crystal ball providing an exciting peek at how mainstream consumers will interact with technology and brands.

It is a prophetic look into the future of marketing and there are several themes that are of importance. Voice AI is here to stay The huge volume of gadgets that offered integration with Amazon Alexa (including televisions, fridges and alarm clocks) showed that Amazon is clearly ahead in the voice-activated speaker market. We will witness the battle of the voice platforms including Google, Microsoft and the rumoured Apple assistant. Voice AI developments are coming as fast as autonomous vehicles. 1% of digital integrations are currently voice-activated, this will rise to 30% by 2020. The platform battle will be won by whoever can provide seamless interaction and developer integration. Marketing implication: Brands will compete to be the first default recommendation in voice AI engines, eg asking for restaurants, coffee brands or movies to watch.

Forbes Welcome. Top 10 Reasons Online Networking is More Effective Than In-Person Networking. Meeting people in real life, face-to-face is important for building professional relationships, but I’d be willing to bet that most of us — whether introverted or extroverted — do not enjoy the awkward interactions that are common when meeting strangers face-to-face for the first time.

Networking events can feel like high school dances. Some packs of people who know each other stick together in cliques, never truly reaching out of their comfort zone. Why marketers should embrace video in 2017. Forbes Welcome. Infographic: 7 steps to craft your digital marketing strategy, Marketing & Advertisement News, ET BrandEquity. By Pradeep Chopra Since you have shown interest in reading this post, I am assuming that you are looking for answer to either or all of the following questions: Shall we use Facebook, Google, LinkedIn or some other digital media?

Forbes Welcome. Forbes Welcome. Three intriguing investment opportunities for 2017 - The Investment Observer. With Christmas over and New Year still several days away, this week of tranquility could be a good time to start thinking about the future of your investment portfolio.

Care homes Jean Liggett, CEO of Properties of the World, is quick to promote the benefits of care home investment in 2017. She explains: Will VR Technology Change Marketing Forever? Virtual reality (VR) technology has been discussed and hinted at for years, but we’ve finally seen some significant progress made this year.

And while there’s still a lot of ground to be made before it can be considered a mainstream technology, now’s the perfect time to take a look at the role of VR in business and how it will impact marketing, specifically. What is VR? “Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person,” explains Virtual Reality Society. Forbes Welcome. Forbes Welcome. Six realistic ways to beef up your content marketing. (c)iStock/gpointstudio Love it, hate it or loathe it, content marketing is pretty essential these days, especially when it comes to differentiating yourself from the herd. Of course, you could push your budget at advertising, hold events and buy shinier product packaging; but if your words and messaging aren’t right and connect with your customers, then what is it worth? Sharon Flaherty, founder of agency Brand Content, spoke at the Online Influence conference in Bristol last week.

The Top 10 Trends Driving Marketing In 2017. Continued from page 1 6. More social media marketing. We need to change the way that we think about social media. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. What Will Drive Digital Marketing in 2017? Digital marketing is one of the world’s fastest, most exciting industries. And although the rapid change generates new opportunities just about every day, it is one of the most difficult to forecast as a result. Although it’s almost impossible to predict trends with any kind of accuracy, it is possible to pick out high-level marketing movements based on the success of certain approaches taken in 2016. From a marketing perspective, 2016 was characterized by the release of two disruptive products - $29 billion game Pokémon Go and Google’s Daydream, both of which represent the current peak of progress in the worlds of augmented and virtual reality.

Accessible, exciting technology that seamlessly blends lifestyle enhancement with mobility is always likely to succeed. The release of games and products in this space has serious implications for digital marketing. Five ways to improve your cross-device marketing. Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices.

Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. If Your Content Marketing Isn't Working This Is Probably Why. Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing but it just doesn’t seem to be working, here are the top reasons I see campaigns fail. 6 Wise Investments for Your Small Marketing Budget.

6 Brands Using Altered Reality in their Marketing Campaigns. Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. So What is the Difference Between VR and AR? Augmented.com summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.” Forbes Welcome. 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish.

The Top 7 Content Marketing Trends Dominating 2016. Continued from page 1 4. Video content is skyrocketing in popularity. There’s no question that video content is one of the biggest content marketing trends of the past few years. It’s easier than ever for users to watch videos, thanks to mobile technology and near-universal Wi-Fi, and it’s easier for publishers to produce and syndicate them. When done right, they’re highly effective ways to communicate information, and since they’re visual, they tend to stand out more than a written post (or even an image) could. 5. In our age of video content, it seems strange to think a format like podcasts is seeing a resurgence in popularity—but it is. 6. 4 Ways to Get Your Blog Moving With Video. Improving quality score. Facebook ads hacks. Creating Effective Facebook Ads for Lead Gen [PPC U] If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.

Using Twitter Ads for Lead Generation [PPC U] Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. What is digital marketing. 4 B2B Content Secrets You Fail to Use. Buyer Behavior Helps B2B Marketers Guide The Buyer's Journey. Growth Hacking or Digital Marketing? ‘Growth hacking’ is a term first coined by Sean Ellis in 2010 and is now one of the hottest topics in global startup culture.

At its core, growth hacking is the process of micro testing and reacting to data with the view of achieving explosive growth. It is common in startups and small businesses looking to gain large numbers of targeted subscribers/signups to their service/product in a short space of time. Considering that 100 million businesses are set up every year (that’s 3 new businesses a second!) , it’s easy to see why those who apply growth hacking to their business stand a better chance of succeeding in an ever-diluted marketplace. A typical growth hacker does not focus on the wider business USPs like a traditional digital marketer might. 4 Online Marketing Trends You Can't Ignore. Forbes Welcome. Shaping Your Future Marketing Campaign with Social Media.

5 Reasons Every Company Should Be Using Content Marketing. How Online Marketing Helps Us Innovate. Digital Skills Gaps Impede Marketing Automation Gains. Forbes Welcome. How virtual reality is going to change our lives. All change: Virtual becomes a reality for training in the UK rail industry. The UK's first university-based paramedic virtual reality training centre opens. Is virtual reality finally ready for business use? Top 10 uses for VR: from training to gaming.

UK Hospital Using Google Cardboard in ‘Second Stage’ of VR Training. How VR and AR will be training tomorrow’s workforce. The Virtual Classroom: Virtual Reality in Training and Education - Simulations for Soldiers, Fliers, Drivers, and Miners. Advantages of virtual reality training - Virtual Reality. What is virtual reality training? - Virtual Reality.