Features - CGSociety Society of Digital Artists. Psychology of Color [Infographic] Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.
The numbers are pretty fascinating! While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Psychological Properties Of Colours - Colour Affects.