Understanding the Digital Natives. They see life as a game. They enjoy nothing more than outsmarting the system. They don’t trust politicians, medias, nor brands. They see corporations as inefficient and plagued by an outmoded hierarchy. Even if they harbor little hope of doing better than their parents, they don’t see themselves as unhappy. “They”, are the Digital Natives. The French polling institute BVA published an enlightening survey of this generation: between 18-24 years of age, born with a mouse and a keyboard, and now permanently tied to their smartphone. The constant gamer. According to the study, brands face a serious challenge from the Digital Native. Weirdly enough, when I asked Edouard Le Marechal if big ad agencies were flocking to subscribe to his survey, he replied they were not. There are notable exceptions, such as brands that are direct components of the digital sphere. Corporate Defiance.
The estrangement toward the corporate community also result from macro-economic considerations. Workplace. YouTube - The Multicolored Multitask (Guitar Hero + Rubik's Cube. DIYbio/FAQ. From OpenWetWare DIYbio FAQ v1.5: "The biohacker's FAQ" This FAQ for DIYbio is actively maintained by it's editors, and by you! Edit your contributions directly or email updates to the DIYbio email list, diybio@googlegroups.com. Major contributors (in alphabetical order): The contents of this FAQ are copyright under the OpenWetWare Copyright policy (Creative Commons Attribution-ShareAlike 3.0 Unported).
This Frequently Asked Questions document is for the DIYBio mailing list. 1.0 - copied on 4/7/2009 from heybryan.org...DIYbio_FAQ 1.1 - some updates to clarify original version 1.2 - new sections, reorg, + sections about DIY agar DOI:10.1007/BF00152620 --jcline@ieee.org 1.3 - expand projects sections. DIYbio is an organization that aims to help make biology a worthwhile pursuit for citizen scientists, amateur biologists, and DIY biological engineers who value openness and safety. What is DIYbio's mission? -- Len Sassaman, DIYbio google group Schmidt M, 2008. IRGC 2008. Other Papers: Preview arena movie Arkos. YouTube - Food Fight. TED: Ideas worth spreading.
Geekchartbig.gif (Image GIF, 1000x581 pixels) - Redimensionnée ( The World’s Best Ever:design, fashion, art, music, photography, There, I Fixed It: Epic Kludges + Jury Rigs.
McKinsey Quarterly. Explain This Image - WTF Pics, Images That Make No Sense - expla. Retro Avatar. Paul Carr. Sites201.jpg (Image JPEG, 1280x356 pixels) - Redimensionnée (98% Captain Alain et son fils. Sysomos | In-Depth Look Inside the Twitter World. Turn Social Intelligence Into Smart Crisis Prevention Find out how to prevent a social media crisis and protect your brand's reputation with your most powerful PR tool: social intelligence.
How to Get Social Media Influencers Talking About Your Brand 6 tips to help you identify and build strong relationships with social influencers. How to Track Social Media Buzz Are you looking for buzz in all the wrong places? 8 Ways to Build Your Brand with Social Media Quick tips for using social media to strengthen your company's brand. 6 Best Practices For Influencer Marketing Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales. 5 Tips For Setting Measurable Social Media Goals Too many companies dismiss their social efforts as a failure, simply because they don't know what success looks like. iPed, le clone chinois d'iPad… sous Android !