Social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. The result is a massive and rapidly expanding real-time focus group and promotional force.[1] The social TV market covers the technologies that support communication and social interaction around TV as well as companies that study television-related social behaviour and measure social media activities tied to specific TV broadcasts[2] – many of which have attracted significant investment from established media and technology companies. The market is also seeing numerous tie-ups between broadcasters and social networking players such as Twitter and Facebook. Much of the investment in the earlier years of social TV went into standalone social TV apps. Twitter vs Facebook[edit] As an open platform, conversation on Twitter is closely aligned with real-time events. Erika Jonietz.
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services. Please find the new and improved Big compendium of mobile statistics here: Please change your bookmark. Don’t miss:• The big compendium of global mobile stats• The mobile city project – the blueprint of a truly mobilized city• The insider’s guide to device detection• What is all the fuss about Near-Field Communications (NFC)?
Cost per mille Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium.[1][2] The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. Purpose[edit] The purpose of the CPM metric is to compare costs of advertising campaigns within and across different media. Construction[edit] To calculate CPM, marketers first state the results of a media campaign (gross impressions). For example: Example
CPM, CPC, or CPA – How Pricing Works in Online Advertising There are three main ways of pricing online media – CPC, CPM, and CPA. The difference between the three is what deliverable the Publisher and Marketer agree to bill on. As you’ll see below, the pricing structure often reflects who has the bargaining power, as well as the quality of the product. CPM – Premium Inventory, Premium Publishers, Premium Price CPM, which stands for Cost-Per-Mille (Mille is Latin for “thousand”), is when the price is based on 1,000 impressions. CPC – Realm of the Small Publisher and Direct Response Marketer CPC stands for Cost-Per-Click, and is a performance-based metric. For smaller publishers without much of a brand however, selling their inventory on a CPC basis is often the only option they have. CPA – A Key ROI and Optimization Metric, but Rarely a Pricing Option That said, all Direct Marketers will calculate their effective CPA, or eCPA as an optimization metric and to track their Return on Investment. Examples / Tools - Showing 1 to 3 of 3 entries
Product design debt versus Technical debt | Andrew Chen (@andrew Amazon’s tabs are a classic example of product design debt and the refactoring process to pay it down Incrementalism creates Technical Debt, and also Product Design DebtMost startups these days build products using the various philosophies of agile – both in the formal sense but also the informal sayings of “deploy early and often,” “fail fast,” “ship and iterate,” etc. Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible. This kind of incrementalism is mostly great, and people should generally do more of it. The interesting part is when you get a couple months into your product cycle. However, there’s the other side of the coin, which is the product design. Arguably, MySpace is a company that never paid down their product design debt, and their traffic has been impacted as a result. This means:
Storify Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. Storify was launched in September 2010, and has been open to the public since April 2011. Use[edit] Users search through multiple social networks from one place, and then drag individual elements into stories. Users can re-order the elements and also add text to help give context to the readers. Media organizations have used Storify in coverage of ongoing news stories such as elections[6] and meetings and events.[7] Poynter.org recommended using Storify for covering social movements, breaking news, internet humor and memes, reactions and conversations, and extreme weather.[8] CBC used Storify to cover the 2011 London riots,[9] TRT World used Storify to cover the UK general election 2015 and Al Jazeera has a show called "The Stream" that collects perspectives on news stories using Storify.[10][11] Features[edit] History[edit] Traffic information[edit]
Latest AR Week news, reviews, photos and video <img src=" alt="APP OF THE DAY: Sky Siege 3D review (iPhone)"> AppsAPP OF THE DAY: Sky Siege 3D review (iPhone)It's AR Week on Pocket-lint, and that means five days of the latest apps, features and news from the world of Augmented Reality. There are plenty of AR apps on offer, but we've picked some of the best ones around for you to get stuck into. Today's choice?... <img src=" alt="APP OF THE DAY: Car Finder review (iPhone)"> AppsAPP OF THE DAY: Car Finder review (iPhone)This week on Pocket-lint, it's all about AR, or augmented reality to give it its full name. AppsAPP OF THE DAY: Heads Up Navigator review (iPhone)This week we've gone a bit AR mad, so all of our Apps of the Day have got a whiff of Augmented Reality about them.
Unique user According to IFABC Global Web Standards, a unique user (UU) is "An IP address plus a further identifier. The term "unique visitor" may be used instead of "unique user" but both terms have essentially the same meaning (see below). Sites may use User Agent, Cookie and/or Registration ID." Note that where users are allocated IP addresses dynamically (for example by dial-up Internet service providers), this definition may overstate or understate the real number of individual users concerned.[1] Unique users is a common way of measuring the popularity of a website and is often quoted to potential advertisers or investors. Understanding Unique users numbers[edit] Similar to the TURF (Total Unduplicated Reach and Frequency) metric often used in television, radio and newspaper analyses, Unique Users is a measure of the distribution of content to a number of distinct consumers. A common mistake in using Unique User numbers is not adding Unique User numbers across the same different dimensions.
Data-Driven Conversion Optimization and A/B Multivariate Testing for Your Volusion Store – Brand Labs Whether you’re a small Volusion retailer or a large, established brand, the fact is that you can never have enough people on your team. If you’re a one-person operation, the need is obvious, but even if you’ve got a giant, nationwide staff, you can’t be everywhere all the time. Everybody should roll with a posse… Affiliate marketing is like having a sales force that’s working around the clock – on spec. That’s what’s great about it.