Principles 6 Tips for Running Promotions Within Facebook’s Guidelines Promotions are an increasingly popular way for marketers to reach Facebook’s 400 million monthly active users. After all, if you see an item in your news feed about a friend getting a free burger, or entering to win an Xbox, you’re quite likely to check out how you can get the same thing. But promotions are legally regulated through the United States and the rest of the world, prompted by countless fake giveaways, confusing prize terms, etc. For this reason, Facebook takes a number of precautions to protect users and itself from bad characters. The company has been developing a set of official promotional guidelines beyond the general terms of service that all users, developers and advertisers also must agree to. Facebook also makes clear that it can disable the Page and/or account of anyone who violates its terms of service and guidelines. Note that the guidelines are updated often; a more detailed explanation is available within Inside Facebook’s Marketing Bible. 1. 2. 3. 4. 5.
EdgeRank Checker | Check your Facebook Page's EdgeRank Daily Script - Movie Scripts and Movie Screenplays 4 Winning Strategies for Social Media Optimization Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, "We have to drive as much traffic to our website as possible," to the more pragmatic, "We have to ensure as many people see our content as possible." You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. Why Social Media Optimization Matters 1. 1. 2.
Statement of Rights and Responsibilities How to track Social Media within Google Analytics For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t. But how do we separate the social media wheat from the day-to-day chaff? By adding a few Advanced Segment filters to your Google Analytics account, you can easily pinpoint social media interactions, and thus the associated traffic sources for your web property. Let’s get started… First and foremost, you’ll need a fully functioning Google Analytics account, meaning, your tracking code is installed correctly, and Google provides the, “All systems are a-go!” To set up a custom segment, first navigate to Traffic Sources in the list of available options from the left column.
Explications sur l’Edge Rank de Facebook L’Edge Rank désigne l’algorithme de Facebook qui décide de ce qui apparait sur votre Newsfeed. L’algorithme a pour objectif de rendre votre Newsfeed le plus attractif possible pour que améliorer votre expérience en tant que visiteur. En tant que marque, ce que vous postez sur une page Facebook n’apparait que sur une petite portion de vos fans (10 à 15%). Il est donc essentiel que vous compreniez parfaitement sur quels critères Facebook décide ou non d’afficher ce que vous postez sur Facebook afin d’améliorer la diffusion et la viralité de vos messages. Il y a 3 ingrédients qui composent l’Edge Rank : l’affinitéle poidsle timing L’affinité est déterminée par le degré d’interactions qu’un internaute a avec une page. Le poids est une façon d’accorder une importance différente aux actions. Le timing réduit l’importance des actions au fur et à mesure qu’elles deviennent plus anciennes.
Screenwriting, screenplays, and writing How To Claim Your Business On Facebook Places Facebook Places is essentially free word-of-mouth advertising for your business. Here's how to get started. June 22, 2011 Facebook Places is essentially free word-of-mouth advertising for your business. By claiming your Facebook Page, you have the opportunity to customize that free social media advertising. 1. Open the Facebook app on your mobile phone. If your business has already been added to Facebook Places, you can skip this step. 2. Open Facebook on your desktop and search for your business. 3. Beneath the image on the Places page there is a hyperlink that says, "Is this your business?" 4. Before Facebook will let you edit the page, you will be asked for either a business e-mail address or a document that has your name and business' name on it. Important questions Can I unmerge my Facebook Page from Place? Image credit: University of Kentucky
Facebook : Page fan ou groupe, quel est le meilleur choix ? Depuis 2 mois, je teste pour Webmarketing & co’m la communication sur Facebook via groupe et page fan. Ne sachant pas au départ quel était le meilleur choix j’avais testé ces deux formes. Après cette période de test, les choses sont désormais plus claires, je vous propose un retour d’expérience… Mise à jour Juillet 2010 : 5 façons de promouvoir sa page fan Facebook gratuitement. Jusqu’à il y-a encore quelques mois, je ne m’étais jamais vraiment intéressé à la promotion en ligne via Facebook. Ces 2 derniers mois ont été l’occasion pour moi de tester les possibilités qui s’offrent à nous de promouvoir son site sur Facebook. Au départ, j’ai lancé les 2 espaces Facebook afin de tester l’ensemble des possibilités pour garder ensuite celle s’adaptant le mieux. Alors, Groupe ou Page Fan ? Une chose est sur : de premier abord, il n’est pas simple de se retrouver sur Facebook. ) pour comprendre le fonctionnement, en particulier pour la page fan. Lectures recommandées… Mise en place… Pour le groupe…
The 7 Fundamentals of Starting a Company Blog It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing. {grow} community member Tabatha Bourguignon told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s all help her out, shall we? The technology part of it — the right look, functionality and widgets — is not that big of deal when it comes to long-term success. 1) Assess the culture – Even if starting a blog is the RIGHT thing to do, it might not be the WISE thing to do if your company can’t sustain it. Another consideration is that company culture will set the tone of your blog. 2) Align with strategy – Blogging is a marketing function. 3) Measure what you treasure – Well, you ARE going to measure aren’t you? 4) Assess your resources– It’s time to get real. Also in the category of resources is assessing existing content that can be re-purposed. Whew.
Comment le Community Manager peut-il tirer parti des Facebook Insights ? Recevez chaque lundi mes derniers articles experts en vous inscrivant à la newsletter Aujourd’hui, je souhaiterais m’intéresser de plus près aux différentes statistiques offertes par Facebook sur la panel d’administration d’une page fan, dans le cadre de deux objectifs : 1) comprendre les différences entre chacune d’entre elles 2) tirer les enseignements de ces statistiques, afin de mieux calibrer l’efficacité des prochaines actions Au niveau de la page Total des mentions « J’aime » Définition : nombre d’internautes étant devenu fans de votre page après avoir cliqué sur « J’aime ». Enseignements : cette donnée indique l’efficacité des méthodes de recrutement mises en place par le Community Manager. Il sera un des indicateurs cruciaux de la bonne santé de votre communauté, sans être le seul bien sûr. Amis des fans Définition : cette notion englobe tous les fans potentiels que vous pouvez toucher, par l’intermédiaire des fans présents sur votre page. Personnes qui en parlent La portée totale
List of academic databases and search engines From Wikipedia, the free encyclopedia This page contains a representative list of major databases and search engines useful in an academic setting for finding and accessing articles in academic journals, institutional repositories, archives, or other collections of scientific and other articles. As the distinction between a database and a search engine is unclear for these complex document retrieval systems, see: the general list of search engines for all-purpose search engines that can be used for academic purposesthe article about bibliographic databases for information about databases giving bibliographic information about finding books and journal articles. Note that "free" or "subscription" can refer both to the availability of the database or of the journal articles included.