Improve Engagement on Your Brand's Facebook Page [STATS]

If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement

http://mashable.com/2011/04/06/facebook-engagement-data/

The Social Network’s Screenplay Writer Quits Facebook [Headlines] This article titled “The Social Network’s Aaron Sorkin quits Facebook” was written by Catherine Shoard, for guardian.co.uk on Wednesday 22nd June 2011 16.34 UTC Aaron Sorkin, who won an Oscar in February for his screenplay for Facebook drama The Social Network, has quit Facebook, it was revealed today. Sorkin, 50, was speaking at the Cannes Lions International Festival of Creativity at a session alongside David Simon, creator of The Wire and Treme. 5 Useful Facebook Trend and Search Services As the world's largest social network, Facebook is a fascinating place to find out what's hot, what's news, and discover the latest meme. Despite recent improvements, Facebook's in-site search doesn't necessarily offer the best way to see such data. However, there are various services that provide a dedicated way to either search Facebook's 500 million-strong data stream (at least what's made public), or see what's "trending" on the site in a way that's similar to Twitter. While we can't overlook the fact that search engines like Google and Bing have begun offering "social search," we think the five services listed below offer a more useful way to find out what people are saying about a particular topic, or even find out what's being "Liked" in your social circle. 1. Kurrently

11 Mind-Blowing Reasons Your Business Needs Facebook Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on. Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business. Risk Reduction Strategies on Facebook Sometimes, when I’m in the field, I find teens who have strategies for managing their online presence that are odd at first blush but make complete sense when you understand the context in which they operate. These teens use innovative approaches to leverage the technology to meet personal goals. Let me explain two that caught my attention this week.

5 Must-Know Metrics for Effective Facebook Wall Posts Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. But not everything. Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used for both personal and business needs. For many individuals, companies and organizations, Facebook has become an integral part of their branding strategy and promotional campaigns. Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages.

The 5 Most Viral Facebook Campaigns Before Facebook came along, viral marketing seemed like more of an abstract ideal than an achievable form of promotion. If anything, the social network has raised the bar: Now the proverbial Holy Grail is getting people to voluntarily circulate your message in their status updates. Note the use of the word voluntarily.

facebook charges brands for your brand interactions The full merging of brands into the social media space is now going to happen with Facebook’s new initiative around sponsored stories. This means that your interactions with brands on the giant social network get turned into ads which get shared on the network. This development marks the point when brands become fully integrated into the status stream.

What Is Facebook Becoming? Via: Online Schools Facebook surrounds us. Most major media channels, brands, organizations, trade groups, non-profits and institutions have a presence on Facebook. Besides being on Facebook everyone is pointing everybody to “connect” with them and their audience on Facebook. Over 70% of the US population is on Facebook and the exchange of daily conversational activity is staggering. This continued behavior ought to make us ask what is Facebook becoming rather than what is Facebook today. Unlocking Viral Secrets On Facebook: MIT Study Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network. Researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads. Here's how it all breaks down. Passive Vs. Active

The sad truth about Facebook happiness - The Irish Times - Mon, Feb 21 Research suggests that browsing the seemingly happy lives of others on social-networking sites could contribute to feelings of unhappiness, writes KEITH DUGGAN ‘BECAUSE THEY are exclusive. And fun.