⊿ Point. {R} Glossary. ◢ Keyword: C. ◥ University. {q} PhD. {tr} Training. ⚫ UK. ⚫ England. ⬤ London. ↂ EndNote. ✊ La (2004) ☝️ [BS] Heigham. Credibility. Believability of a source or message Credibility online has become an important topic since the mid-1990s. This is because the web has increasingly become an information resource. The Credibility and Digital Media Project @ UCSB[2] highlights recent and ongoing work in this area, including recent consideration of digital media, youth, and credibility. In addition, the Persuasive Technology Lab[3] at Stanford University has studied web credibility and proposed the principal components of online credibility and a general theory called Prominence-Interpretation Theory.[4] In journalism[edit] According to the Society of Professional Journalists' code of ethics, professional integrity is the cornerstone of a journalist's credibility.[5] A journalist's number one obligation is to be honest.
According to Gallup polls, Americans' confidence in the mass media has been consistently declining each year since 2007.[6] In academia[edit] In science[edit] In medicine[edit] In the Web[edit] On the street[edit]