⊿ Point. {R} Glossary. ◢ Keyword: C. ◥ University. {q} PhD. {tr} Training. ⚫ UK. ↂ EndNote. ☝️ Weerakkody. Connotation. From Wikipedia, the free encyclopedia Cultural or emotional association A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection.[1] For example, a stubborn person may be described as being either strong-willed or pig-headed; although these have the same literal meaning (stubborn), strong-willed connotes admiration for the level of someone's will (a positive connotation), while pig-headed connotes frustration in dealing with someone (a negative connotation). "Connotation" branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary, literal meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phrase; for example, an implied value, judgement or feelings.[2]