⊿ Point. {R} Glossary. ◢ Keyword: C. ▰ Sources. 〓 Books [B] ◥ University. {q} PhD. ⏫ THEMES. ⏫ Big Data. [B] Big Data. ⚫ USA. ↂ EndNote. ☝️ BD Dummies. CRM (customer-relationship management) Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.[1] One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
Software history[edit] The first open-source CRM system was developed by SugarCRM in 2004. During this period, CRM was rapidly migrating to cloud, as a result of which it became accessible to sole entrepreneurs and small teams. Types[edit] Strategic[edit] Operational[edit]